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CRM Executive at THG Beauty
About THG Beauty
We envision a world where everyone feels empowered to look and feel fantastic—Globally. As part of THG’s Beauty division, we combine leading retailers and iconic brands under our umbrella to cater to all. Our portfolio combines beautifully curated owned brands—ESPÄ, Ameliorate, and Christophe Robin—alongside a thriving marketplace of over 1,300 third-party beauty brands across:
- LOOKFANTASTIC
- Cult Beauty
- Dermstore
Our unique marketplace position as retailer, brand owner, and developer/maker sets us apart, establishing THG Beauty as the industry’s digital strategic leader, driving the channel shift from offline to online.
The Role – CRM Executive
As a CRM Executive, you’ll be the driving force behind UK and Ireland market strategy, focusing on email creativity, commercial relevance, customer engagement, and optimisation—from ideation through execution.
You’ll:
- Plan, brief, build, and schedule emails, workflows, and marketing automation (including daily BAU sends and automated campaigns).
- Collaborate cross-functionally with eCommerce, Brand, and Activation teams to execute channel strategies.
- Analyse performance data (open rates, CTRs, conversions) to refine customer journeys and boost commercial outcomes.
- Lead creative execution—ensuring brand consistency at every touchpoint.
- Partner with cross-market CRM leaders to identify trends and optimise key metrics (open, CTR, conversion).
- Coordinate pre-planned customer incentives with activation and eCommerce teams.
- Enhance campaigns with beauty market research and customer behaviour insights.
- Oversee project-related CRM strategy tasks.
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Requirements
Essential Skills & Experience:
- 1+ year’s experience in email CRM or marketing automation roles.
- Proficient with leading CRM/marketing tools (HubSpot, Salesforce, Klaviyo, etc.).
- Ability to collaborate across marketing functions—e.g., CRM, Brand, Activation.
- Strong analytical mindset—can interpret data and recommend actionable improvements.
- Experience managing kampaign execution on tight deadlines.
- Confident presentation & stakeholder influence skills.
- Highly organised, with excellent time-management & multitasking ability.
- Attention to detail—ensuring brand representation every time.
Desirable:
- Experience in beauty, retail, or eCommerce CRM.
- Background in loyalty programmes/Custom Retention.
- Collaborative team player mindset.
Why Join THG Beauty?
Career Growth & Learning
- Tailored development programs designed by our in-house Learning & Development (L&D) team.
- Upskilling opportunities through partner training programs.
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Flexible & Generous Leave
- 25 days annual leave + bank holidays.
- Birthday leave—enjoy the day off, no questions asked!
- Enhanced maternity/paternity leave based on tenure.
- Up to 10 days compassionate leave per year.
- Buy back unused leave at 3 days/year.
- Earn 2 days volunteer leave after 12 months.
Wellbeing Support
- Onsite GP appointments (virtual & face-to-face).
- 24/7 Employee Assistance (EAP) programme (via Bupa).
- State-of-the-art on-site gym & private physio.
Additional Perks
- Salary sacrifice discounts on personal technology (up to 12%).
- Subsidised bus transport from Manchester City Centre to our ICON office.
- 50% staff discounts on all THG-owned beauty brands.
- On-site staff shop.
- Referral bonus: Earn up to £1,000 when candidates pass probation.
- Service milestones rewards (presents at 5 & 10 years).
Accessibility & Inclusion
THG is a Disability Confident employer—let us know how to accommodate you at every recruitment stage.
We proudly foster diversity & inclusion: applications from all backgrounds are welcome.
Awaiting your application— If we haven’t responded within 14 days, or if you’d like further details, feel free to reach out to our Talent Team for a conversation.
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