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CRM Functional Consultant
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CRM Functional Lead (HubSpot)
Location: Manchester (Hybrid - 1-2 days per week onsite)
Salary: £60,000 - £68,000 + Benefits
Type: Permanent
The Opportunity
We're partnering with a growing organisation undertaking significant investment in its digital customer and commercial capabilities. As part of this journey, they are seeking an experienced CRM Functional Lead to take ownership of their HubSpot platform and drive best practice across marketing, sales, and customer operations.
This role is ideal for someone who combines strong HubSpot expertise with stakeholder management, process improvement, and CRM strategy, ensuring the platform delivers measurable business value and supports future growth.
Key Responsibilities
- Own the functional design, configuration, and ongoing evolution of HubSpot across Marketing Hub, Sales Hub and CRM.
- Manage CRM data structures including contacts, companies, deals, activities and custom objects.
- Lead marketing operations activities including lifecycle stages, lead scoring, nurture journeys, and attribution modelling.
- Design and implement automated workflows to improve efficiency across marketing, sales, and customer processes.
- Establish and maintain CRM governance standards, data quality processes, and GDPR compliance controls.
- Partner with Marketing, Sales, Customer Success, Product and Technology stakeholders to translate business requirements into effective CRM solutions.
- Deliver insightful reporting, dashboards and recommendations to support business decision-making.
- Evaluate new HubSpot capabilities, AI functionality and platform enhancements to drive continuous improvement.
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Required Experience
- 2+ years' hands-on experience working with HubSpot in an Administrator, Functional Consultant, CRM Lead or CRM Specialist capacity.
- Strong expertise across HubSpot CRM, Marketing Hub and Sales Hub.
- Proven experience supporting marketing and sales teams to improve lead generation, pipeline performance and customer engagement.
- Experience designing workflows, automation, reporting, attribution models and lifecycle management processes.
- Strong understanding of CRM data management, governance and GDPR requirements.
- Excellent stakeholder engagement and communication skills.
- Experience working with integrations, CRM data models and platform optimisation initiatives.
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Desirable
- HubSpot certifications (CRM Implementation, Marketing Hub, Sales Hub).
- Experience within regulated environments.
- Understanding of APIs, integrations, and marketing technology ecosystems.
- Exposure to AI-driven CRM and marketing automation capabilities.
Why Apply?
- Hybrid working with just 1-2 days per week in Manchester.
- Opportunity to own and shape a business-critical CRM platform.
- High visibility role with significant stakeholder engagement.
- Join a business investing heavily in customer experience, marketing technology and digital transformation.
If you're a passionate HubSpot expert looking for a role where you can make a real impact, we'd love to hear from you.
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