Louis Vuitton
CRM Intern - UK, Ireland and South Africa
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CRM Intern - UK, Ireland and South Africa
CRM Intern – Regional Clienteling Support
About the Role
We are seeking a highly motivated, analytical, and retail-centric CRM Intern to support our Regional Clienteling team. In this role, you will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy.
You will assist in tracking client data, monitoring campaign performance, and analysing segment behaviors to drive client retention, recruitment, and engagement.
This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to:
- Optimise our client funnel
- Deliver tailored store assets
- Evaluate event performances
- Support regional strategy execution
Responsibilities
Advanced Reporting & Systems Management
- Systems Mastery: Utilise and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualise complex CRM data.
- Performance Dashboards:
Compile and distribute weekly/monthly dashboards that provide：
- Macro view of regional trends
- Micro-store metrics
- Funnel Tracking:
Monitor and report on Store and CA (Client Advisor) performance across key funnel metrics, specifically:
- Local Sales
- Appointments
- Outreaches
- Corporate List Monitoring:
Actively monitor corporate client lists to:
- Identify fresh opportunities for client engagement
- Track long-term segment evolution
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Segment Evolution & Penetration Analytics
- Segment Performance Tracking:
Monitor and report on KPIs across distinct client segments, including:
- Client volume
- Total sales
- Retention rates
- Purchase frequency
- Average spend
- Penetration Analytics:
Evaluate effectiveness of targeted client touchpoints, including:
- Boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns)
Boutique Support & Tailored Clienteling Strategies
- Targeted Client Lists:
Extract, clean, and segment high-potential client lists tailored to:
- Specific store needs
- Product launches
- Regional animations
- Client Reattachment Initiatives: Analyse dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
- Store-Level Action Plans:
Partner with Store Managers and CAs to provide:
- Data-driven insights
- Local client base understandings
- Bespoke outreach strategies
- Daily Boutique Partnership:
Be a reliable point of contact for stores regarding:
- CRM tool troubleshooting
- List requests
- Clienteling best practices
Team Performance & Capability Mapping
- Performance Evolution: Consolidate data to review how various sales and client-facing teams perform against core CRM KPIs.
- Team Mapping:
Assist in mapping out:
- Team capabilities
- Regional coverage
- Performance metrics To optimise:
- Client allocation
- Store support
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Profile & Qualifications
Education
Ideally currently pursuing or recently completed a degree in:
- Business Administration
- Marketing
- Luxury Brand Management
- Data Analytics
- Related field
Technical & Analytical Skills
-
Proficiency or strong foundational knowledge in:
- Power BI
- Salesforce
-
Advanced Excel skills:
- VLOOKUPs
- Pivot Tables
- Data manipulation
-
Strong analytical agility:
- Ability to zoom out to identify macro regional trends
- Absolute precision on micro-store/CA metrics
-
Retail & Service Orientation: Strong desire to empower retail teams. Understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
-
Detail-Oriented: High level of precision when managing:
- Corporate client lists
- Event mappings
- Performance reports
Communication Skills
Excellent:
- Written communication
- Verbal communication
To collaborate effectively with:
- Corporate stakeholders
- Boutique teams
Passion for Luxury
Strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviours.
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