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CRM Lead
£65,000 – £75,000 + Bonus
London (King's Cross) / Brighton | Hybrid (3 days per week)
We're working with an ambitious direct-to-consumer consumer brand that has built an incredibly loyal customer base through quality, trust, and exceptional customer experience. Having achieved impressive growth, the business is now investing in one of its most important commercial channels and is looking for a strategic CRM professional to unlock the next phase of customer retention and lifetime value. This is a genuine opportunity to take ownership of a well-established CRM function with strong foundations, extensive customer data, and the backing of senior leadership to make meaningful change.
Role Overview
The CRM Lead will take full ownership of the CRM and customer lifecycle strategy, transforming an already successful retention channel into a sophisticated, data-driven growth engine that increases customer lifetime value, improves engagement, and uncovers new commercial opportunities.
Role Highlights:
- Own the end-to-end CRM strategy, roadmap, and commercial performance.
- Optimise customer journeys across welcome, onboarding, post-purchase, subscription, and win-back programs.
- Develop advanced customer segmentation to deliver highly targeted, personalized communications.
- Analyse customer behaviour to identify opportunities for cross-selling, retention, and increased lifetime value.
- Partner with senior stakeholders to shape CRM strategy through data-driven recommendations and continuous testing.
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You Will Need:
- Proven experience leading CRM or lifecycle marketing within a D2C subscription business.
- Strong hands-on knowledge of Klaviyo and email automation best practices.
- Commercially minded with the ability to translate customer data into measurable business growth.
- Experience building customer segmentation strategies and improving retention performance.
- A proactive, strategic mindset whilst remaining comfortable delivering campaigns from concept through to execution.
Why You'll Love It:
- Take ownership of one of the business's highest-profile growth channels.
- Work with a highly engaged database of over 100,000 subscribers and years of quality customer insight.
- Join a founder-led business where CRM is genuinely valued at leadership level.
- Bonus scheme.
- Free products.
- Hybrid working across London and Brighton.
- Genuine autonomy to shape the customer journey and influence business strategy.
- Opportunity to make a visible commercial impact within a growing premium consumer brand.
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This is an exciting opportunity for someone who enjoys combining strategic thinking with hands-on execution. You'll inherit a CRM function with excellent foundations, including successful referral programs, subscription customers, and established automation flows, while having the freedom to redesign customer journeys, identify quick wins, and introduce sophisticated lifecycle marketing that delivers measurable commercial results.
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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