Legend
CRM Lifecycle Specialist - 12-Month-FTC
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CRM Lifecycle Specialist
About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk—it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years—for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a CRM Lifecycle Specialist, reporting directly to our General Manager, Marketing. This is a 12-month fixed-term contract opportunity.
We're looking for someone who lives and breathes lifecycle marketing and CRM. Building automated customer journeys, experimenting with new ideas, and using data to create personalised experiences that genuinely improve customer engagement and commercial performance.
You'll work across our igaming [Casino & Sportsbook] products, partnering closely with Product, Marketing, and Compliance teams to deliver CRM experiences that bring users back to our membership products, increase engagement, and maximise clickouts.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
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Your Impact
- Execute and continuously evolve our CRM strategy across the group.
- Design, build, and optimise automated customer journeys across:
- Onboarding
- Retention
- Reactivation
- Loyalty
- Deliver highly personalised, data-driven CRM campaigns that increase engagement, return traffic, and clickouts.
- Partner closely with Product, Marketing, and Compliance teams to create seamless customer experiences across every touchpoint.
- Use experimentation, A/B testing, and AI-powered tools to continuously improve campaign performance, efficiency, and quality.
- Increase player engagement through high-quality and localised copy.
What You'll Bring
- Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector. You have a strong understanding of Sportsbook and Casino products.
- The ability to design and optimise automated player journeys for:
- Onboarding
- Retention
- Churn prevention
- VIP/loyalty progression.
- Hands-on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico, or similar CRM technologies.
- Strong analytical skills with the ability to:
- Interpret campaign data.
- Identify opportunities.
- Optimise performance through testing and experimentation.
- Comfortable working with KPIs like:
- Open rates
- Click-through rates
- Opt-outs
- Clickouts.
- Ensure all promotional communications strictly adhere to:
- Local gambling regulations (e.g., UKGC guidelines).
- Responsible gaming protocols.
- Proven experience in leveraging customer data and AI models to target:
- Player segments.
- Relevant games.
- Offers.
- Bonuses.
- A collaborative approach:
- Confidence working alongside Product, Marketing, Data, and Compliance teams.
- Alignment with shared objectives.
- Curiosity, commercial thinking, and a continuous improvement mindset.
- Interest in using AI to simplify workflows and accelerate delivery.
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The Interview Process
- Initial Chat with Talent Partner (30 minutes via Teams).
- Interview with our General Manager (Marketing) and CRM Lead (60 minutes via Teams).
- Take-home case study.
- Final interview with senior stakeholders (60 minutes via Teams).
##legend [Equal Opportunity Employer]
We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team—which includes individuals with different backgrounds, abilities, identities, and experiences.
If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [email protected]. We’ll do all we can to support you.
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