E.ON Next
CRM Loyalty Campaign Manager - 9 month FTC
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CRM Loyalty Campaign Manager
About the Role
Are you a detail-driven CRM specialist with a passion for loyalty marketing? Do you thrive on planning, deploying, and optimising high-volume CRM campaigns at scale? If you’re motivated by increasing loyalty programme sign-up and reward redemption across millions of customers in a highly regulated environment, this role could be a great fit.
We’re looking for a CRM Loyalty Campaign Manager to own the planning, deployment, and ongoing optimisation of a customer loyalty programme across a large, established customer base of several million. This critical role drives programme engagement, participation, and redemption to meet business-critical churn-reduction targets.
Reporting into the Brand Reputation CRM Manager, you’ll be responsible for end-to-end CRM channel execution across email, SMS, direct mail, or App, with direct ownership of deployment. You’ll collaborate closely with Creative, Digital, Data, Legal, Customer Service, and Commercial teams to deliver compliant, high-quality CRM campaigns at scale.
Key Responsibilities
CRM Channel Planning & Execution
- Own CRM channel planning to support loyalty programme sign-up, engagement, and reward redemption across a multi-million customer base.
- Plan, build, deploy, and optimise high-volume CRM campaigns and journeys across email, SMS, direct mail, and onsite channels.
- Ensure flawless execution of CRM activity with rigorous attention to detail in targeting, content, timing, and deployment.
Loyalty Programme Engagement & Optimisation
- Drive increased loyalty programme participation through targeted, personalised CRM communications.
- Optimise customer journeys to maximise engagement, repeat participation, and reward redemption.
- Manage always-on and triggered journeys, including:
- Onboarding
- Reminders
- Behavioural nudges
- Lifecycle engagement
Data-Driven Performance Management
- Use performance data and insights to continuously optimise CRM activity, improving engagement, sign-up, and redemption rates.
- Monitor and report on CRM and loyalty KPIs, supporting test-and-learn approaches across channels, messaging, and cadence.
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Compliance, GDPR & Risk Management
- Ensure all CRM campaigns are fully compliant with GDPR, consent, preference management, and regulatory requirements.
- Work closely with Legal, Data Protection, and Governance teams to review and approve CRM activity prior to deployment.
- Maintain robust CRM processes to minimise risk and protect customer data and brand reputation.
Stakeholder & Cross-Functional Collaboration
- Collaborate with Creative and Digital teams to deliver accurate, engaging, and on-brand CRM communications.
- Partner with Data, Commercial, and Customer Service teams to ensure CRM activity supports wider business and customer outcomes.
- Act as a subject matter expert for CRM execution best practice, particularly within regulated environments.
Operational Excellence
- Manage CRM delivery timelines, dependencies, and approvals to ensure campaigns launch on time and to the highest quality.
- Proactively identify and resolve issues that could impact deployment, compliance, or customer experience.
Essential Experience & Skills
- Proven experience managing end-to-end CRM campaigns, with a strong focus on channel planning, deployment, and optimisation.
- Experience driving loyalty programme sign-up, engagement, or redemption through CRM.
- Demonstrated ability to manage CRM activity at scale for large customer bases.
- Exceptional attention to detail, with a track record of error-free CRM execution.
- Strong knowledge of GDPR, consent management, and compliance within CRM communications.
- Experience using marketing automation and CRM platforms for campaign build and deployment.
- Confident stakeholder management skills, including working with Legal, Data, and Governance teams.
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Nice-to-Have Experience
- Experience within utilities, financial services, telecoms, or other highly regulated industries.
- Exposure to complex preference centres, consent models, or customer permissions.
- Experience working on large-scale loyalty or rewards programmes.
- A continuous improvement mindset with a passion for operational excellence.
Additional Information
- Role may close earlier due to high applications.
- Fixed-term contract (9 months FTCT).
- Location: London with travel to other sites as required.
- Competitive salary + excellent benefits:
- 26 days annual leave (plus bank holidays).
- Generous pension, life cover, and bonus opportunities.
- Access to 20 flexible benefits with tax/NI savings.
- Hybrid & family-friendly policies, including double recognition at the Personnel Today Awards 2024.
- Inclusive & diverse workplace, named Inclusive Top 50 UK Employers.
- Disability Confident Employer—interviews guaranteed for eligible candidates.
- Fertility Friendly & Menopause Friendly policies.
- Investment in your growth via inclusive talent networks and development programmes.
Employment Requirements
- Basic DBS (Disclosure Barring Service) check required as part of the hiring process.
Contact Information
For queries on the role, email: Eonnext.recruitment@eonnext.com
At E.ON Next, our customers are our #1 priority. All employees, including the executive team, actively support customers to stay aligned with their needs.
Our Mission
Joining us means being part of a company driven by sustainability, accessibility, and exceptional service. Together, we’re creating feel-good energy for customers—now and in the future.
Equal opportunities, cultural inclusion, and flexible work options are key to our workplace. We welcome applications from all backgrounds and are committed to promoting a diverse and inclusive environment.
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