Digital Waffle
CRM Manager
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A fast-growing ecommerce brand is hiring a CRM Specialist to help drive customer retention and lifecycle marketing across its expanding portfolio of consumer brands.
This is a hands-on execution role focused on creating engaging email campaigns, building automated customer journeys, and delivering best-in-class CRM experiences. Working closely with the Head of Acquisition & Retention, you’ll play a key role in increasing customer engagement, repeat purchases, and subscription growth.
Role: CRM Specialist
Salary: Up to £40,000
Location: Nottingham (4 days per week onsite, 1 day remote)
What you’ll be doing
- Create, build, and deploy engaging email marketing campaigns across the customer lifecycle.
- Build and optimise automated CRM journeys, including welcome, retention, and re-engagement flows.
- Write compelling, on-brand copy that drives opens, clicks, and conversions.
- Design high-quality email layouts that deliver a strong customer experience.
- Manage campaigns within Klaviyo, ensuring accurate segmentation, scheduling, and reporting.
- Work closely with acquisition, ecommerce, and brand teams to support wider marketing campaigns.
- Monitor campaign performance and identify opportunities to improve engagement and retention.
- Support subscription marketing initiatives and help grow customer lifetime value.
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What you’ll need
- Strong commercial experience within CRM or Email Marketing, ideally in an ecommerce environment.
- Excellent copywriting skills with the ability to create engaging, conversion-focused email content.
- Experience designing email campaigns as well as writing the copy behind them.
- Hands-on experience using Klaviyo is highly desirable, although experience with other CRM platforms will also be considered.
- Strong understanding of customer lifecycle marketing, retention, and automated email journeys.
- Experience working within ecommerce, DTC, or subscription-based businesses would be highly advantageous.
- Highly organised with strong attention to detail and the ability to manage multiple campaigns.
- A proactive mindset with a genuine curiosity to learn, improve, and develop new skills.
- Comfortable operating in a hands-on execution role rather than a strategic leadership position.
- Portfolio examples or screenshots of previous email campaigns would be highly beneficial during the interview process.
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Nice to have
- Experience working with subscription-based brands.
- Basic understanding of AI tools within CRM and marketing workflows.
- Experience analysing campaign performance to optimise customer engagement.
This role would suit a creative, copy-led CRM professional who enjoys building engaging customer journeys, thrives in a fast-paced ecommerce environment, and wants to play a key role in the growth of an ambitious consumer brand.
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