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CRM Manager
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CRM Manager
£43,000 – £48,000
Reading, England | Hybrid (2/3 days in office)
We're working with an internationally recognised entertainment business behind some of the world's most successful gaming franchises. Due to continued investment in player engagement, they're creating a brand-new CRM Manager position to help shape the future of their customer loyalty strategy. This is an opportunity to influence how millions of players experience some of the biggest AAA titles, working within a collaborative, creative and highly analytical team where ideas are encouraged, innovation is celebrated, and your work will have genuine global impact.
The CRM Manager will take ownership of the end-to-end CRM and player lifecycle strategy, designing engaging customer journeys that drive acquisition, loyalty, retention and re-engagement. Working closely with marketing, creative and technical specialists, you'll balance strategic thinking with hands-on campaign delivery, helping players stay connected long after launch day through compelling experiences across multiple channels.
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- Own the CRM and loyalty strategy across a portfolio of globally recognised gaming titles.
- Develop player lifecycle journeys covering acquisition, onboarding, engagement, retention and win-back.
- Create engaging CRM campaigns across email, push notifications and in-game messaging using enterprise CRM platforms such as Braze.
- Collaborate with brand managers, game studios and technical teams to deliver creative, data-led player experiences.
- Analyse campaign performance, optimise customer journeys and continually improve engagement through testing and automation.
You Will Need:
- Experience managing CRM or lifecycle marketing programmes within entertainment, gaming, sport, media or another consumer-focused industry.
- Strong understanding of CRM automation platforms such as Braze, Bloomreach, Iterable or similar.
- Experience building customer journeys, segmentation strategies and lifecycle communications.
- Commercial awareness combined with strong analytical and creative problem-solving skills.
- A genuine passion for video games and an understanding of how players engage throughout a game's lifecycle.
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Why You'll Love It:
- Brand-new role with genuine ownership and influence from day one.
- Work on internationally recognised AAA gaming franchises with millions of players worldwide.
- Learn alongside highly experienced CRM specialists within a supportive, collaborative team.
- Gain invaluable experience that will enhance your long-term career within the global gaming industry.
- Enjoy a positive, fast-moving culture where creativity, innovation and continuous learning are encouraged.
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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