Iconic Resourcing
CRM Manager
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CRM Delivery Manager
Edinburgh (4 days in the office, 1 from home)
Full time and Permanent
Competitive salary plus exciting benefits
Iconic Resourcing are delighted to be supporting an organisation with a genuinely exciting digital transformation as they look to appoint a CRM Delivery Manager to join their growing marketing and communications function.
This isn't your typical CRM role.
We're looking for someone who enjoys getting under the bonnet of CRM technology. Someone who loves building, testing and optimising customer communications, has expert HTML email development skills, and wants to play a key role in shaping a brand new in-house capability. You'll join at a pivotal point as the organisation invests heavily in its CRM technology, moving to Salesforce and Braze while bringing technical expertise in-house. It's a fantastic opportunity to become the go-to specialist for CRM delivery, helping reduce reliance on external agencies while influencing how the function develops as it continues to grow. Working alongside teams responsible for customer communications, loyalty and retention, you'll take creative briefs and transform them into engaging, high-performing customer journeys and email campaigns that reach hundreds of thousands of customers.
If you enjoy solving technical challenges, improving processes and continuously finding better ways to deliver exceptional customer experiences, this is a role where you'll be able to make a genuine impact.
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What you'll be doing
- Building and delivering CRM campaigns and automated customer journeys within Braze
- Developing responsive HTML email templates and reusable components from scratch using approved designs
- Owning the technical delivery of CRM communications from build and QA through to deployment
- Working with customer data and segmentation from Salesforce CDP to deliver personalised communications
- Leading email testing, optimisation and A/B testing to continually improve campaign performance
- Collaborating with marketing, design and data teams to ensure campaigns are delivered accurately and on time
- Identifying opportunities to improve CRM processes, templates and platform capability as the organisation continues its digital evolution
What we're looking for
- Expert HTML and CSS email development skills with experience building responsive emails from scratch
- Experience using marketing automation platforms such as Braze, Adobe Campaign, Salesforce Marketing Cloud or similar
- Strong experience building automated customer journeys and lifecycle communications
- Confidence translating creative designs into technically robust email builds
- Excellent attention to detail with a passion for quality, testing and optimisation
- A collaborative approach with the confidence to work across multiple teams and stakeholders
- Someone who enjoys working in a fast-paced environment where priorities evolve and new ideas are encouraged
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Why this opportunity?
This is a business investing heavily in its digital future. You'll be joining at the beginning of an exciting journey, giving you the opportunity to influence how CRM is delivered, introduce best practice and establish yourself as the organisation's technical expert. It's an environment where people are encouraged to bring ideas, challenge the status quo and make improvements. No two days are the same, and you'll thrive if you enjoy working in a collaborative business that embraces change and innovation.
To apply, please send your CV or contact Becky Taylor at Iconic Resourcing for a confidential discussion and further details. At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite your experience looking a little different from what we've identified, we would be thrilled to learn more about you. Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applicants fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.
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