Honest
CRM Manager
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CRM Manager
CRM Marketer – To Own & Scale Honest’s Customer Relationships
About Honest
Hello—we’re Honest. Mobile done right. We’re on a mission to dismantle the broken mobile industry, starting with:
- Classic SIM: Simple bills, instant support, and a carbon-negative footprint.
- Smart SIM: The industry-disrupting backup eSIM for unbeatable UK+global signal and free international roaming, available across EE, O2, Three & Vodafone.
We’re the UK’s first B Corp mobile network, carbon-negative, and no strangers to bold innovation. Today, we’ve serviced 100,000+ customers, but our impact won’t stop there.
The Role: CRM Marketer
Position: CRM Strategist (acquisition, retention & growth) .reporting-to: Head of Brand & Marketing location: Hybrid-first (minimum 1 day/week office-based in London)
You’ll own every aspect of Honest’s customer experience—from first touch to lifetime loyalty—through email, SMS, notifications and WhatsApp.
This isn’t just scaling a channel. You’re designing how hundreds of thousands of customers feel about Honest and mobilising them into brand evangelists.
What You’ll Do
CRM Strategy & Execution
- Define and lead acquisition, retention & conversion campaigns across acquisition vs. renewal funnels
- Drive eSIM adoption, referrals & retention strategies through paid and organic channels
- Work across founders, marketing, product and growth teams to align on messaging and goals
Tech & Campaigns
- Master our CRM platform: segment data, automate workflows, run A/B tests and analytics
- Build a test-and-learn framework: relentlessly experiment, dissect results and scale what works
- Craft converting, brand-aligned messaging during customer waitlists, sign-ups and journeys
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Culture & Collaboration
- Spend time in brainstorms and strategy sessions across teams
- Uplift ideas across the business, no department closed-off
- Collaborate with founders, product and ops to solve big growth challenges
About You
Experience & Fit
- 3-5 years in marketing, growth or CRM—biggest requirement: ownership
- Prefer straddling brand and growth, marrying insight with creativity
- Technical curiosity (e.g., SQL, email platform flexibility) is a plus
Mindset & Skills
✔ Proactive self-starter who champions high standards in variables like copy, strategy and events ✔ Crush the data but prioritise ideas and creativity for impact ✔ Unshakable confidence in testing, optimising, and iterating ✔ Comfortable translating data-driven metrics into stakeholder value
This role isn’t for someone preferring siloed tasks or linear governance: ** Report problem-spots cross-functionally.**
Interview Process
- Introspection (30 mins): Fi, Head of People & Impact
- Role-focused (30 mins): Sophia, Head of Brand & Marketing
- Technical Deep-dive (60 mins) with Sophia, Head of Growth
- Vision Alignment (60 mins) with Andy & Josh, Co-Founders
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Why Honest?
What You’ll Earn
- £45k–£55k base salary
- EMI option scheme (equity ownership)
- 33 days annual leave + bonus day for each year at Honest, plus campaigning for choice days
Extras & Perks
- An Honest sim + refurb phone (yours for free)
- Birthday off, volunteer day paid
- Heka wellness support with mental health, vegan meals, lifetime insurance
- Bike-to-work scheme, cycling commuter spend
- £500 annual learning budget + non-hospital passes booked via private providers
- Monthly team socials (Bristol-esque chats & London client hubs)
Why Customers Choose Us
- B Corp certified, 200+ customer-accredited j plaques, carbon-negative to the core
- Pioneers, funded by DMGV, WAYRA, Ascension
Culture: Inclusivity as Standard
A team that celebrates spiky identities—differences aren’t a footnote; they fuel inventiveness. We’re bluntly precise on our supporting-development-right-thing ethos:
“Ever wonder what a company truly like, when no one’s watching?” We crucially oppose harmful structures—flexibility fuels your progress.
Applications from all walks of life are expected with open arms.
British English, legally compliant. (UK work eligibility only; in-house English policies and reviews.)
Your Clarity Thought: What do you bring as an individual with Honest?
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills