New Era Cap
CRM Manager EMEA
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Title
CRM Manager EMEA
Location
Milton Keynes
Reporting to
Senior Performance and Digital Marketing Manager EMEA
Contract
Perm, Full Time - Ideal start date 1st September 2026
Job Description
A strategic, data-driven, and customer-focused CRM Manager who will lead and optimize our customer relationship management efforts. This role will own the CRM strategy, implementation and continuous improvement of multi-channel communication and retention programs that drive customer engagement, loyalty and revenue growth.
This role reports into the Senior Performance and Digital Marketing Manager EMEA but will also work very closely with the Web and Buying and Merchandising department.
Key Responsibilities
- Own the day-to-day CRM strategy and execution across New Era Cap and '47, coordinating campaign planning, segmentation, testing and performance reporting across both brands.
- Define and refine customer segmentation strategies to deliver personalised, data-driven communications.
- Work closely with the Campaign Manager to plan, build and optimise automated lifecycle marketing campaigns across email, SMS, push notifications and other relevant channels.
- Design and build engaging, on-brand email campaigns in Figma, collaborating closely with Creative and Ecommerce teams.
- Monitor, analyse and report on CRM performance metrics, including open rates, click-through rates and conversion, using insights to continuously optimise performance.
- Own the relationship with Klaviyo's Customer Success team, ensuring best practice is adopted, platform capabilities are maximised and strategic recommendations are implemented.
- Maintain CRM data integrity, ensuring customer data is accurate, compliant and aligned with GDPR requirements.
- Partner with regional translation teams to deliver an efficient and scalable localisation process across CRM communications.
- Collaborate cross-functionally with Web, Analytics, DTC, Digital Marketing and Creative teams to deliver integrated customer experiences and commercial objectives.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Knowledge and Experience
To apply you must have/be:
- At least 3+ years in a CRM, email marketing or customer lifecycle role ideally in retail, fashion or sportswear industry.
- Strong understanding of CRM platforms and marketing automation tools.
- Proven track record of working at strategic level to develop and execute innovative digital marketing programs designed to drive performance against KPIs.
- Strong analytical skills with data-driven approach; analytical thinker with a depth of knowledge in managing audience segmentation, insights development, and performance metrics.
- Proven experience with Klaviyo is essential.
- Experience in loyalty programs or referral marketing is beneficial.
- Experience with Figma or similar project management tools.
- Must have excellent communication skills, both written and verbal.
- Essential experience using Adobe Photoshop, GA.
- Ability to travel abroad for certain business-related meetings.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications and Achievements
- Degree qualified, preferably in a digital marketing-based subject.
This role is based in our Milton Keynes Head Office.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills