Major Players | B Corp™
CRM Manager
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Job Title: CRM Manager @ Fast-Growing Sports-Tech Brand
Location: London (Hybrid, 3 days/week in-office)
Job Type: Full-Time, Permanent
Salary: £40,000 - £50,000 DOE
A fast-growing sports-tech brand is looking for a CRM Manager to own their audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying customers.
The business uses AI-powered coaching technology to help everyday athletes improve at their sport, and has built a large, loyal community over the last few years. They're now launching an exciting new lower-cost product tier that's set to bring a huge wave of new users into the funnel, making CRM one of the most important channels in the business.
This is a hands-on, high-visibility role reporting directly into the Performance Marketing Lead, with real impact tracked at leadership level. You'll own the channel from acquisition through to purchase - email, in-app and push - plus supporting content like blog posts and landing pages.
This role is only right for someone who genuinely loves skiing. A background as an instructor, a season worked on the mountain, or a deep personal passion for the sport is essential - it matters as much as your CRM experience.
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Key Responsibilities
- Grow the audience through lead generation, managing budget and tracking cost per contact
- Get consent right, welcome new users well, and keep the database clean and healthy
- Nurture and segment a large, varied audience so the right message reaches the right person
- Spot rising intent and run sales campaigns around the key moments of the season
- Write and build emails, in-app messages, push notifications, blog content and landing pages
- Protect deliverability so messages consistently land in the main inbox
- Report on what the audience is worth (including LTV and churn) and run a steady stream of tests
Skills & Experience Required
- Around 2-3 years' CRM/lifecycle marketing experience within a consumer, D2C or subscription business
- A strong writer who starts with user insight, not just guesswork
- Already using AI tools to speed up your day-to-day work
- Comfortable owning a channel end-to-end in a small, high-autonomy, fast-paced team
- A genuine passion for skiing is non-negotiable
- Nice to have: hands-on experience with Klaviyo or a similar ESP
Why Apply?
- Own one of the most important growth channels in a fast-scaling, category-defining business
- High-visibility role with direct access to senior leadership
- Join at a pivotal growth moment as a major new product tier launches
- Generous annual gear allowance and private healthcare
- Team offsites including a fully paid ski trip
- Genuine opportunity to build your own identity and make your mark on the channel
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If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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