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CRM Manager
Drive CRM performance through best-in-class lifecycle marketing, delivering targeted campaigns and automated journeys that increase revenue, retention and customer lifetime value
Changing the world of pet food for good
We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.
We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.
Together, we’ll change the world of pet food for good.
Customer Engagement & Retention Team
We maximise the long-term value of every customer by helping them do the best for their pet at every stage of their journey. Bringing together Commercial, CX, and CRM expertise, we drive growth, deliver seamless customer experiences, and create lifecycle programmes that support and retain our customers.
The role
We're looking for a CRM Manager to play a key role in delivering our CRM strategy, driving customer engagement, retention, and revenue growth through best-in-class lifecycle marketing.
Reporting to the Senior CRM Manager, you'll be responsible for the day-to-day planning, execution and optimisation of CRM campaigns and automated customer journeys. You'll use customer data, segmentation and testing to deliver highly relevant communications that improve customer experience and commercial performance.
This is a hands-on role suited to someone who enjoys combining data, creativity and technology to deliver measurable business impact
You Will Be Responsible For
Own the strategy, performance and roadmap for a defined area of the customer lifecycle, identifying opportunities to improve customer engagement, retention, revenue and customer lifetime value. Plan, build and deliver CRM campaigns and automated lifecycle journeys, ensuring activity is aligned to customer needs, business priorities and lifecycle objectives. Prioritise Develop and execute audience segmentation, personalisation and testing strategies to continuously improve customer experience and commercial performance. Monitor, analyse and report on CRM performance, using customer and campaign data to identify insights, measure impact and inform future activity. Manage day-to-day CRM operations within your lifecycle area, ensuring campaigns, automations and customer communications are delivered accurately, on time and to a high standard. Create engaging CRM content and briefs, working closely with Creative Studio and other stakeholders to deliver customer-focused communications that follow brand and CRM best practices. Collaborate with Commercial Marketing, Data, Product, Brand and other cross-functional teams to align CRM activity with wider business objectives and customer needs. Contribute to the ongoing evolution of CRM best practices, processes and ways of working, sharing learnings and helping drive continuous improvement across the CRM team.
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The Skills You’ll Bring
Proven experience in CRM, lifecycle marketing or customer marketing, with a track record of driving customer engagement, retention and revenue growth. Strong hands-on experience with CRM and marketing automation platforms (ideally Emarsys or similar), including campaign execution, journey building and segmentation. Data-driven mindset with the ability to analyse performance, identify opportunities and translate insights into action. Strong understanding of CRM best practices, including lifecycle marketing, personalisation, testing and customer journey optimisation. Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment. Strong communication and stakeholder management skills, with experience working cross-functionally across brand, marketing, creative, commercial, product and technical teams. A creative thinker with experience developing CRM content, briefing creative teams and delivering customer-focused communications. Working knowledge of HTML/CSS and email production best practices. Commercially minded, customer-centric and motivated by delivering measurable business impact. Proactive, collaborative and continuously looking for ways to improve performance, processes and customer experience.
What's in it for you?
Competitive salary, reviewed annually Annual bonus, based on company performance Flexible core hours, giving you true work life balance Hybrid role to ensure this role works for you 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance Optional 5 days unpaid leave and 1 paid volunteer day each year When you need a change of scenery, you can work from abroad 2 weeks every 6 months Health insurance for you, paid by Tails.com Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay Flexible paid care leave to support immediate dependants, people close to you and pets In house L&D team, with access to year round courses to help drive your development 50% discount on all Tails.com Discounted gym membership
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What’s next?
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.
Here’s a taster of how our recruitment process works:
Once you have applied your CV will be reviewed by the Talent Acquisition Team. If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience. Should you be successful, the next stage will be a video call with the Head of Customer Engagement & Retention. If successful, you will be invited to present a short task back to a panel of interviewers and a 30 minute interview with the Director of Marketing & Customer.
Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.
During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
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