WeAreAspire
CRM Manager
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CRM Manager | £60,000-£65,000 + Bonus + Share Options | London | Hybrid (2 Days Per Week)
The next 50,000 subscribers won't come from acquisition alone. They'll come from building a customer experience people don't want to leave.
A fast-growing subscription health brand is entering its next stage of growth, with plans to double its subscriber base from 50,000 to 100,000 customers.
Role Overview
Reporting directly to the Chief Marketing Officer, you'll own the customer lifecycle from first purchase through to long-term loyalty, building the CRM strategy that powers repeat revenue, stronger customer relationships and long-term commercial growth.
This isn't a role where you'll inherit a machine and simply keep it running.
You'll have the opportunity to shape how CRM evolves across the business, combining data, automation, AI and customer insight to create an experience customers genuinely value. Your work will influence subscription growth, customer lifetime value and the overall direction of the business.
Working across Klaviyo, Shopify and Lifetimely, you'll build sophisticated customer journeys, improve personalisation, increase subscription revenue and uncover new opportunities to strengthen every customer relationship.
You'll also play a key role in the launch of a refreshed brand identity, ensuring every CRM touchpoint reflects the next chapter of the business.
Key Responsibilities
- The CRM and retention strategy across email, SMS and lifecycle marketing.
- Customer segmentation and personalised communications.
- Klaviyo flows including welcome, post-purchase, replenishment, win-back, cross-sell, upsell and subscription journeys.
- Customer lifecycle reporting using Shopify and Lifetimely.
- Growing the Subscribe & Save programme through testing, optimisation and experimentation.
- Increasing customer lifetime value, repeat purchase rate and average order value.
- Building and refining email templates that balance creativity with commercial performance.
- Using AI tools to improve campaign delivery, workflow efficiency and personalisation.
- Deliverability, reporting and CRM best practice.
- Working closely with the wider marketing team to ensure CRM supports broader commercial objectives.
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About You
- You'll enjoy building, testing and improving.
- You're as comfortable analysing customer behaviour as you are creating a new automation, writing lifecycle emails or identifying the next commercial opportunity hidden within the data.
- You'll already have strong hands-on experience with Klaviyo or Ometria, alongside Shopify, and understand how CRM drives retention, subscription growth and customer lifetime value within an eCommerce environment.
- Experience with Lifetimely, Recharge or Rebuy would be beneficial but isn't essential.
Benefits
- £60,000-£65,000 salary.
- Performance bonus.
- Share options.
- Hybrid working (2 days each week in the London office).
- Private healthcare.
- Pension.
- Home working equipment.
- Staff discount.
- The opportunity to help shape the future of one of the UK's fastest-growing subscription businesses.
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Application Notes
- This position does not offer sponsorship.
- Applications from candidates who require sponsorship now or in the future, including those on a Post Study Work Visa/Graduate Visa, cannot be considered.
- Only candidates with hands-on experience using Klaviyo or Ometria will be contacted.
Max Tullis-Turner
Senior Consultant | Aspire
Desired Skills and Experience
Skills Summary
- CRM Strategy & Customer Lifecycle Marketing
- Retention Marketing & Subscription Growth
- Klaviyo (Flows, Segmentation, Campaigns, Reporting & Optimisation)
- Ometria (CRM Automation & Personalisation)
- Shopify & eCommerce Customer Data Analysis
- Customer Segmentation & Personalisation Strategies
- Email Marketing Strategy & Execution
- Lifecycle Journeys & Automated Customer Communications
- Subscription Revenue Growth & Subscribe & Save Programmes
- Customer Lifetime Value (LTV) Optimisation
- Retention Metrics, Cohort Analysis & Reporting
- A/B Testing & Campaign Optimisation
- Cross-Sell, Upsell & Re-engagement Strategies
- SMS Marketing & Multi-Channel CRM
- Email Template Creation & Optimisation
- CRM Analytics & Commercial Reporting
- AI Tools for Marketing Automation & Content Creation
- Deliverability & Database Health Management
- Recharge, Rebuy & Subscription Platform Experience
- Working with Shopify Plus / DTC eCommerce Environments
We Are Aspire Ltd are a Disability Confident Committed employer.
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