How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Description: CRM Product Lead
At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
We’re looking for a strategic and delivery-focused CRM Product Lead to take ownership of our CRM platform and drive its evolution as a core enabler of customer and commercial success.
About the Role
This is a high-impact role where you’ll define and deliver the CRM product vision, lead cross-functional teams, and act as the vital link between business and technology—ensuring we maximise value from our CRM investment.
Responsibilities
As CRM Product Lead, you will:
- Own and drive the CRM product strategy, aligning it with wider customer and commercial goals
- Define and communicate a clear product vision and roadmap, grounded in business priorities and user needs
- Engage senior stakeholders and influence decision-making across digital and business leadership
- Act as the bridge between business and technology, managing both technical and non-technical stakeholders
- Lead cross-functional teams to deliver high-impact CRM capabilities using Agile methodologies
- Define, track, and evolve KPIs to measure success, adoption, and continuous improvement
- Ensure CRM data supports a single, accurate customer view
- Take accountability for the live CRM platform, ensuring resilience, availability, and effective incident management
- Oversee Agile ceremonies and ensure high-quality, business-aligned delivery
Requirements
You’ll bring a blend of strategic thinking, technical understanding, and strong stakeholder management:
Experience & Qualifications
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Proven experience delivering CRM transformation or optimisation programmes (ideally MS Dynamics)
- Strong understanding of Agile/Scrum and software development lifecycle (SDLC) practices
- Solid knowledge of CRM workflows, case management, and API integrations
- Experience using Azure DevOps (or equivalent)
- Ability to lead cross-functional teams and deliver iterative change
- Confident working with senior stakeholders, driving engagement and adoption
- Experience working with offshore development teams
- Degree-level qualification in a relevant field or equivalent experience
Key Skills & Competencies
- Exceptional stakeholder management and influencing skills
- Strong strategic mindset aligned to customer and business outcomes
- Data-driven decision-making with the ability to interpret performance metrics
- Good technical understanding with problem-solving capability
- Ability to lead without direct authority, inspiring teams to deliver
- Adaptable and comfortable in a fast-paced, evolving environment
Why Join Us?
- Take ownership of a business-critical platform with real impact
- Work with senior leaders to shape strategy and drive transformation
- Be part of a collaborative environment, where innovation and improvement are encouraged
- Opportunity for growth and development within a forward-thinking organisation
Benefits
Rewards & Financial Benefits
- Competitive pension scheme
- Annual salary review and bonus scheme
- Give As You Earn (GAYE) scheme
- Employee referral scheme (£1,000)
- Retail discounts programme
- GymFlex membership options
- Cycle to Work scheme
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Health & Wellbeing
- Private Medical Insurance
- Life Assurance
- Health assessment options
- Travel insurance
- Dental insurance
- Critical illness cover
- Personal accident insurance
Time Off & Work–Life Balance
- 25 days’ annual leave + an additional Celebration Day
- 37.5-hour week (Monday to Friday, no weekends)
- Holiday buy & sell scheme
- Volunteer days
- Time allocated for personal development
- Study support (where applicable)
Workplace & On-Site Facilities
- Free parking (limited)
- EV charging points
- Bike storage & shower facilities
- Complimentary breakfast
- Staff and social events
At Ayvens, we are committed to building a diverse, inclusive, enjoyable, and authentic workplace. If you are excited by this role—or any role at Ayvens—but your experience doesn’t exactly align, we encourage you to apply regardless! Your unique perspective matters.
Follow us for the latest updates, news, and insights.
Why Ayvens?
With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management, and multi-mobility solutions to customers of all sizes—from large corporates to private individuals.
By leveraging our unique position to lead net-zero mobility, we’re shaping the digital transformation of the industry to meet the evolving needs of our clients.
At Ayvens, our success relies on three core principles: authenticity, curiosity, and collaboration. We strive to foster a diverse workplace where everyone can thrive and be themselves. Join us on the journey to enable sustainable mobility for a better future.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location