FMC - Connecting Dentistry
CRM & Revenue Automation Lead
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FMC operates the UK’s leading dental media platform, reaching tens of thousands of dental professionals through Dentistry.co.uk, email, webinars, and social channels. We are evolving into a data-driven demand generation partner for dental brands, using behavioral audience data to run targeted multi-channel marketing campaigns.
We are seeking a CRM & Revenue Automation Lead to own and optimise the automation infrastructure that powers FMC’s Intent Engine.
About the Role
The primary focus of this role is to design, build, and manage lower-funnel nurture programmes, lead routing, scoring models, and conversion workflows that help our Growth Partners turn intent signals into qualified sales opportunities (SQLs). While HubSpot is currently the core platform supporting our Intent Engine, we are equally interested in candidates with experience across other leading CRM and marketing automation platforms who can apply proven automation and demand generation principles within our environment.
This role is focused on delivering measurable pipeline outcomes for FMC’s Growth Partners through intelligent automation, data-driven optimisation, and revenue-focused workflow design.
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Required Experience
- 3+ years of experience designing and managing CRM and marketing automation programmes.
- Proven experience building revenue-generating nurture programmes and conversion-focused workflows.
- Experience using automation to generate qualified pipeline, SQLs, and measurable revenue outcomes.
- Strong understanding of B2B demand generation, buyer journeys, lead qualification, and funnel optimisation.
- Experience developing lead scoring models, audience segmentation strategies, and lifecycle management frameworks.
- Ability to analyse performance data and make recommendations that improve conversion outcomes.
Technical Skills
Essential
- Experience with at least one leading CRM and/or marketing automation platform (e.g. HubSpot, Salesforce, Pardot/Account Engagement, Marketo, Dynamics 365, Eloqua, ActiveCampaign, Customer.io, Braze or similar).
- Workflow and automation design.
- Lead scoring and qualification frameworks.
- Segmentation and audience management.
- CRM reporting and dashboard creation.
- Campaign and funnel performance analysis.
- Data management and optimisation.
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Desirable
- Hands-on HubSpot experience.
- Experience working with intent data platforms.
- HubSpot Marketing Hub, Sales Hub, or Operations Hub certifications.
- Zapier, Make, Workato or similar integration platforms.
- ABM programme support.
- Revenue Operations experience.
- Data enrichment and lead intelligence tools.
Ideal Candidate Profile
A commercially focused automation specialist who understands that CRM and marketing automation should drive revenue outcomes. They are comfortable building sophisticated nurture journeys, interpreting buyer intent signals, and continuously optimising workflows to maximise SQL generation, pipeline contribution, and commercial performance.
They may come from a HubSpot, Salesforce, Marketo, Dynamics, Pardot, or similar background but share a common passion for using automation to convert prospect engagement into sales opportunities and revenue growth.
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