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CRM Strategist
Job Title: CRM Strategist Salary: £45,000 Department: Customer Marketing & Experience Team
About the Company
Our Media is a leading special-interest content business based in the vibrant and creative city of Bristol. Our portfolio includes market-leading brands in craft, cycling, science and nature, homes, and music.
Our well-loved brands include BBC Science Focus, BBC Wildlife Magazine, YourHome, Gathered.how, BikeRadar, and Cycling Plus.
We also house an award-winning content agency working with major charities, brands, and membership organisations to help them connect with audiences through print, video, and online content.
Position Overview
We are seeking a strategic and hands-on CRM Strategist to:
- Lead our CRM strategy, audience segmentation, journey automation, and data compliance.
- Shape how we communicate with subscribers, new prospects, and wider audiences, delivering timely, relevant, and personalised experiences.
- Drive loyalty, engagement, and revenue growth, while also managing a direct report.
- Work closely with lifecycle, campaign, brand, and BI teams to design and execute CRM strategies that support subscriber journeys, audience growth, and retention.
Key Responsibilities
CRM Strategy and Execution
- Develop and lead a business-wide CRM strategy to improve data collection, customer engagement, conversion, and retention.
- Design and deliver automated lifecycle journeys from onboarding through to post-acquisition engagement, renewal, and cancellation, focusing on deeper customer relationships.
- Own testing strategies (A/B, multivariate), measurement frameworks, and optimisation processes.
- Identify and advocate for CRM best practices and innovation opportunities, while staying updated on industry insights.
- Collaborate across brand, commercial, editorial, loyalty, tech, activation, and acquisition teams to align CRM strategies with broader business goals.
Platform Ownership and Optimisation
- Manage day-to-day operation of CRM and email platforms.
- Serve as the primary CRM point of contact for updates, support, and integration improvements.
- Build, maintain, and optimise scorable campaign templates, journeys, preference centres, and trigger logic for efficient data collection.
- Drive platform adoption across teams to maximise business value and ensure governance.
- Work with content and brand teams to grow and optimise newsletters effectively.
- Implement onboarding programs and triggered journeys to enhance early-life engagement, yield, and retention while amplifying customer lifetime value.
- Collaborate with Business Intelligence (BI), Tech, and Data teams to develop reporting dashboards for newsletter and campaign performance tracking.
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Data Governance and Compliance
- Ensure all CRM activities comply with GDPR, PECR, and data protection best practices.
- Develop internal guidelines and QA processes for CRM campaign compliance.
- Lead segmentation strategy across lifecycle stages, recommending improvements to personalisation and engagement.
- Maintain accurate and up-to-date customer records and data selection logic.
- Act as a liaison between Legal, BI, and Tech teams to ensure data structures support compliant segmentation and personalisation.
Requirements
Essential Qualifications & Experience
- Proven experience in CRM strategy and execution in digital, publishing, media, or subscription environments.
- Strong written and verbal communication skills, with the ability to explain complex CRM concepts clearly and concisely.
- Exceptional stakeholder management skills to align CRM efforts with the needs of editorial, marketing, commercial, and data teams.
- Hands-on experience with CRM tools and email platforms.
- A solid understanding of data management, email marketing, segmentation, automation, and deliverability.
- Experience leading multivariate testing, reporting, and performance optimisation.
- Confident managing data governance to comply with GDPR/PECR regulations.
- Ability to translate customer insights into lifecycle and messaging strategies.
- Collaborative, organised, and proactive with strong communication and leadership abilities.
- Management experience, including direct report supervision and professional development oversight.
Desirable Qualifications & Experience
- Work experience in media, publishing, subscription, or membership-based businesses.
- Experience designing cross-channel lifecycle journeys across email, push, in-app, and SMS.
- Knowledge of email deliverability tools (e.g., Litmus).
- Contribution to, or leadership of, CRM process documentation and playbooks.
About You
We believe in celebratory differences and appreciate diverse personal backgrounds and perspectives. If your experience doesn’t exactly match the list above, we encourage you to apply—the role might still be a great fit!
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We actively aim to create a diverse, inclusive environment and ensure that our content reflects our diverse audiences. Currently, we offer six internal D&I (Diversity and Inclusion) networks designed to support employees, encourage collaboration, and create an atmosphere of inclusion.
If you’d like adjustments to the recruitment process to help you apply more comfortably, please contact us at: recruitment@ourmedia.co.uk.
Work Environment
We believe that collaboration drives great work and personal satisfaction. Our hybrid working policy allows you to balance in-office engagement and remote work effectively. The role involves 60% office time, with flexibility for some adjusted start/finish times and two weeks in alternate locations per year.
Work-life balance is key to us—our flexible policies are designed to support this.
Benefits Package
Finances:
- Pension contribution all the way to 5% of your salary
- Season ticket loan for public transport/orgo mode offers
Time away:
- Standard 25 days annual leave plus bank holidays
- Full Christmas week off
- Your birthday day off to recharge
Time Management & Holidays:
- Option to buy or sell up to 5 days’ holiday as needed
- Flexible work times and locations
Personal Wellbeing:
- Enhanced parental leave policies supporting new parents
Career & Development:
- Regular social committee events and in-house learning opportunities
- Commitment to your professional growth and wellbeing
Incentives:
- £4x life assurance
Our Values
- Be kind – create positive ripples through our actions and communications.
- Always curious – challenge the status quo and embrace continuous learning.
- Be the best we can be – take pride in excellence and continuous improvement.
We’re also deeply committed to sustainability, demonstrating this through five core pillars: Research, Reduction, Recycling, Responsibility, and Reporting. Our office, Eagle House, is a zero-waste facility powered by solar and renewable energy, and we take pride in our transparent supply chain partnerships.
Apply Today
Envision yourself becoming part of Our Media—where good ideas meet genuine innovation. Apply today to advance your career with us.
Closing Date: Wednesday, 8th July 2026. Apply early as we may close the application process before reaching this date.
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