Hobbycraft
CRO Lead - FTC
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CRO Lead - FTC
Product Experimentation Manager
About the Company
Hobbycraft are the UK's largest hobbies and crafts retailer with 105 stores nationwide.
Creativity is at the heart of who we are. When you join our team, you’ll be surrounded by talented, creative people who share that passion. We believe that collaboration and a willingness to explore new ideas help everyone feel connected and part of something meaningful.
We pride ourselves on an inclusive and creative working environment, so you can truly be yourself and enjoy your time at work. We prioritise wellbeing, offering a range of support and initiatives designed to help you feel and perform at your best.
About the Role
This is a full-time role, working 37.5 hours per week for a fixed period of 12 months to cover maternity leave.
Our core business hours are Monday to Friday – 10am to 3pm, with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
Responsibilities
- Play a key role within the product management team, working with the Product Manager, Digital Analyst, and various specialists to define the experimentation roadmap for the website, aligning with the Digital Product Strategy
- Accountable for delivering the experimentation roadmap to drive incremental revenue, conversion rate optimisation, and customer satisfaction
- Responsible for execution of experiments, including prioritisation, hypothesis definition, design, and technical delivery
- Management of 3rd-party customer experience agency where used for experimentation delivery
- Ownership and optimisation of the experimentation platform and 3rd-party relationships, ensuring maximum use of platform capabilities, client services, and thought leadership
- Grow experimentation velocity by devolving testing culture across the entire digital team, embedding a test-and-learn mindset in trading and merchandising, using a Centre of Excellence approach
- Ensure all experiments are run with integrity, and work with the Digital Analyst and 3rd-party agencies to interpret outcomes with full contextual insight, ensuring actionable decision-making (e.g., winning experiences are fed into the product backlog)
- Accountable for personalisation and segmentation elements of the roadmap, leveraging the customer data architecture to deliver relevant experiences and maximise value
- Ownership of the “voice of the customer” capability on the website, managing the 3rd-party provider to ensure the tool is fit for purpose and optimised for insights
- Blending stakeholder needs, quantitative data, and customer insights into the digital product roadmap
- Ownership of the customer research platform to facilitate user testing and prototyping, supporting specific themes and roadmap prioritisation
- Support on additional digital touchpoints, such as Workshops website and the customer app
- Deep understanding of customer journeys, behaviours, and mindsets through data and qualitative insights
- Champion experimentation culture by stakeholder engagement and communicating benefits and results
- Maintain and grow experimentation specialism by continuously monitoring and researching best practices and innovations across craft, online retail, and other retail sectors
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Qualifications
- Minimum 1-2 years experience in a digital role
Required Skills
- Desirable background in digital product/experimentation/CRO (Conversion Rate Optimisation)
- Strong empathy for human user needs and mindset
- Analytical mindset—able to derive hypotheses and conclusions from analytics and customer insights
- Proactive approach with constant drive to improve customer experience and commercial outcomes
- Thorough and detail-oriented, with a focus on efficiency
- Strong attention to process and quality
- Excellent written and spoken English
- Highly collaborative and able to work across all organisational levels
- A self-starter who meets deadlines and delivers results
- Ambitious career development interest in eCommerce and fast-growing online brands
- Output-driven communication—able to report results clearly to stakeholders
- Comfortable in high-paced environments
Pay Range and Compensation Package
£40,000 - £50,000
Equal Opportunity Statement
Hobbycraft are proud to be an equal opportunities employer. We are committed to equal and fair treatment for all colleagues and potential colleagues, regardless of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
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