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CRO Manager
Macclesfield - Hybrid (2-3 Days Per Week)
£50k-£60k
I'm hiring a CRO Manager for one of the UK's leading customer generation businesses, operating a portfolio of high-traffic digital brands across B2B and B2C markets.
This is a rare opportunity to build an in-house CRO function from scratch, taking ownership of experimentation strategy across multiple brands, products, and customer journeys while helping shape the future of optimisation within the business.
The Company
A fast-growing performance marketing and technology business that owns and operates its own digital brands rather than acting as an agency.
Established in 2013, they've grown into an international organisation operating across the UK, USA, Canada, Australia, and France, generating high-intent leads through a combination of proprietary technology, data, and digital marketing.
With more than 40 products across multiple acquisition funnels and customer journeys, they have significant traffic volumes and enormous optimisation potential.
The Opportunity
After investing in CRO through external consultants for the last two years, the business is now bringing the capability in-house for the first time.
Reporting directly into senior leadership, you'll have full ownership of:
- The experimentation roadmap
- CRO strategy
- Testing framework and methodology
- Optimisation prioritisation
- Future team growth
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This is a genuine greenfield role with strong executive support and a clear opportunity to build a team around you over time.
What You'll Be Doing
- Own and develop the CRO roadmap across multiple digital brands
- Design, execute and analyse A/B and multivariate tests
- Build a scalable experimentation framework and testing culture
- Analyse customer behaviour and identify opportunities to improve conversion performance
- Partner with developers to implement experiments and winning variants
- Collaborate with PPC, Marketing, Product and Media Buying teams
- Measure and communicate the commercial impact of optimisation activity
- Prioritise initiatives based on business value and revenue opportunity
- Help establish and grow the company's internal CRO capability
What They're Looking For
Must-Haves
- 5+ years' experience in Conversion Rate Optimisation
- Proven experience running end-to-end experimentation programmes
- Strong hypothesis generation and test design skills
- Experience with CRO platforms such as:
- Optimizely
- VWO
- Convert.com
- AB Tasty
- Similar tools
- Strong understanding of customer journey optimisation
- Experience working on high-traffic websites
- Excellent stakeholder management and communication skills
- Commercial mindset focused on measurable business outcomes
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Nice to Have
- Lead generation experience
- Agency experience
- Previous mentoring or management experience
- Experience helping build or mature an experimentation function
The Team
Initially you'll operate as an individual contributor with full ownership of experimentation.
You'll work closely with:
- Marketing
- PPC
- Media Buying
- Product
- Development
The business already has strong development resources in place to support implementation, allowing you to focus on identifying and delivering high-impact opportunities.
Why This Role
- Build an internal CRO capability from the ground up
- Own experimentation strategy across multiple brands
- Huge volumes of traffic and optimisation opportunities
- Strong backing from senior leadership
- Clear pathway into team leadership
- Genuine autonomy and ownership from day one
- Exposure across international markets
- Significant commercial impact
Package
- £50,000 - £60,000 salary
- Bonus scheme
- Hybrid working (3 days min per week in Macclesfield)
- Clear progression into leadership
- High levels of ownership and responsibility
Interview Process
- Initial interview with Marketing Manager
- Practical task and presentation focused on experimentation strategy
- Final interview with senior leadership
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