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CRO Manager
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CRO Manager — Fast-Growing Performance Marketing Business
A rapidly expanding high-performance marketing business is seeking a CRO Manager to drive and scale its Conversion Rate Optimisation (CRO) function across multi-channel B2B and B2C lead gen campaigns. Operating across international markets with heavy investment in paid media, data and technology, the company needs a technically skilled leader capable of:
- Delivering measurable revenue growth through structured experimentation.
- Ownership of CRO roadmaps across high-volume lead generation platforms.
- Maximising conversion performance with high-quality leads via behavioural data, A/B testing, and front-end development.
Key Responsibilities
Leadership & Strategy
- Own and manage the entire CRO roadmap for multiple conversion journeys.
- Define and execute a high-velocity experimentation strategy prioritised by commercial impact.
Technical Implementation
- Design, build, and oversee A/B and multivariate tests using:
- HTML, CSS, JavaScript
- Experimentation platforms (e.g., Convert, Optimizely)
- Integrate tests with frontend frameworks and extending testing pipelines.
Analysis & Optimisation
- Deep-dive into user behaviour, test results, and conversion data to uncover growth opportunities.
- Apply statistical analysis and metric prioritisation (e.g., conversion lift, revenue potential) to guide test selection.
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Cross-Functional Collaboration
- Work with marketing, dev, compliance and creative teams to deliver high-impact tests.
- Leverage behavioural analytics tools (e.g., Mouseflow, Microsoft Clarity, FullStory) to diagnose UX bottlenecks.
Process Improvement & Development
- Evolve the CRO function through scalability efforts, mentoring, and purpose-led teams.
- Share insights with stakeholders to shape data-driven decision-making.
Who You Are
Essential Experience
- 5+ years in Conversion Rate Optimisation, proven in high-volume lead gen or performance marketing.
- Front-end development expertise (HTML/CSS/JS) with commercial experimentation experience.
- Hands-on experience managing test platforms (e.g., Convert, Optimizely, VWO, Adobe Target).
- Understanding of experimentation methodology, statistical significance, and conversion analysis.
- Proven ability to analyse behavioural analytics (e.g., Mouseflow, FullStory, Hotjar) for schizophrenia-derivatives and A/B test opportunities.
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Technical & Mindset Qualities
- Commercially focused with a data-driven, results-oriented mindset.
- Highly proactive, able to operate in a fast-paced, technically complex environment.
- Confident using marketing tools (e.g., HubSpot, Salesforce), development tools (e.g., VSCode, Git), and CRO software.
- Collaborative with a mission to mature and develop the CRO practice.
Why Join Us?
- Competitive salary aligned with experience.
- 33+ days annual leave, plus public holidays.
- Private medical insurance and life cover.
- Free gym membership (NHS decompression-friendly wellness).
- Career development opportunities with breaks and team incentives.
- Modern office spaces with complimentary refreshments and a collaborative high-performance culture.
Note: Due to high application volumes, we may not always respond to unsuccessful candidates. Good luck with your search, and thank you for your interest! If you’d like to stay updated on open roles, see our latest opportunities in [Technology], [Marketing], [Digital], [Analytics] or [Creative]. Also check our [blogs](link: [internal]).
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