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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Cross Channel Account Manager
The Role
We are the WPP Media GCS (Global Client Solutions) MMD (Media Management & Delivery) team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: adidas, AkzoNobel, Mastercard, PlayStation, the Coca-Cola Company, and many more.
The Cross Channel Account Manager is a vital, hands-on role responsible for the day-to-day execution, optimization, and reporting of biddable media (Search, Social, and Programmatic) within the newly formed European HME Hub. Reporting directly to the Cross Channel Account Director, you will be the key driver of campaign performance. You will manage the end-to-end campaign lifecycle—from initial setup to daily optimization and post-campaign analysis—ensuring that all activities are delivered flawlessly and align with local market requirements.
Skills and Experience
Campaign Execution & Optimization
- Own the end-to-end activation process for Search, Social, and Programmatic campaigns across European markets, ensuring flawless setup, QA, and launch.
- Make campaign adjustments and optimisations (bid management, budget shifts, audience targeting, and creative rotations) to maximize campaign performance and meet client KPIs.
- Implement best-practice campaign hygiene, naming conventions, and structural frameworks across all platform accounts.
- Utilize automation tools and platform features to increase daily work efficiency and streamline execution across EMEA workstreams.
Reporting & Market Support
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- Act as the day-to-day operational contact for local market stakeholders, answering technical questions, troubleshooting tracking issues, and delivering performance updates.
- Gather, analyze, and package weekly/monthly performance data into clear, actionable reports and insights for client and internal review.
- Support the Account Director in identifying optimization trends, testing opportunities, and platform innovations to share with local European markets.
- Ensure tracking, tagging, and measurement setups are fully validated prior to campaign launches.
Workflow Coordination & Financial Hygiene
- Coordinate daily task delivery with our offshore activation hub in India, providing clear briefs, reviewing their output, and ensuring timely campaign deployment.
- Support the mentorship and day-to-day guidance of junior team members/Executives.
- Maintain strict financial hygiene by monitoring daily campaign spend against budgets, managing media plans, and assisting with monthly billing and reconciliation processes.
About Yourself (Skills and Experience)
- A Hands-On Practitioner: You are highly technical, detail-oriented, and love working directly within biddable platforms. You can troubleshoot a tracking pixel or fine-tune an audience segment with ease.
- Core Media Activation Experience: Proven experience managing and optimizing paid media campaigns, with a strong foundation in multi-market delivery.
- Platform Mastery: Practical, hands-on experience utilizing major biddable and programmatic platforms:
- Direct experience in buying platforms for example Google Ads, DV360, YouTube, and Meta. And ability to apply knowledge and learn other platforms at pace.
- Solid understanding of measurement, tagging, and tracking technologies (such as Campaign Manager 360, Google Analytics).
- Organized Project Manager: Ability to multitask and stay organized while managing multiple campaign deadlines, budgets, and markets simultaneously.
- Clear Communicator: Strong written and verbal communication skills, with the ability to explain tactical performance trends and platform updates clearly.
Required Education and Experience
- Proven experience in media activation (hands-on keyboard), delivering performance and brand campaigns.
- Experience or strong interest in running campaigns across multiple countries / languages.
- Experience working in a fast-paced agency environment.
- Familiarity with working alongside offshore activation hubs (specifically India) is highly desirable.
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK-based role and requires individuals to have the right to work in this location.
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