Bacardi
Customer Account Manager - New Business

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[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
YOUR CHALLENGE
You are the face of Bacardi. You bring our brands to life in bars, clubs, restaurants, and venues by building brilliant relationships and working in partnership with our customers. You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution, and connecting with the consumer.
ABOUT YOU
You are a fun, passionate, driven, and target-oriented team player. Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution, and maintaining sustainable relationships. Your strong communication, presentation, networking, and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting the consumer at the heart.
RESPONSIBILITIES
- Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer, and developing and executing solutions.
- To develop winning 360-degree account plans with prioritised customers - to execute best-in-class commercial brand plans to share codified best practice ways of working.
- Deliver on key selling metrics: Brand Distribution, Visibility in Outlet, New Business, Promotion, and Financial Targets.
- Develop and manage the sales plan for your area based on delivery of Commercial priorities.
- Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
- Responsible for winning new business, retaining, and growing existing business.
- Collaborate cross-functionally with Marketing and Brand Ambassadors to bring our amazing brands to life through hosting events and brand activations.
- Develop and maintain regular contact with wholesale partners to mutually grow the portfolio within the area.
- To develop best-in-class outlet execution to promote outlet and brand loyalty above and beyond POS.
- Work closely with other functions such as Field Sales Execution, Sales Planning, Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets.
- Analyse and process promotional activities and budgets, incorporating ROI analysis.
- Support and inspire your colleagues to step change executional excellence and customer management.
SKILLS
- Sales experience in FMCG is preferred. On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage.
- Demonstrable track record of performance and delivery (results and/or achievements).
- Strong (social) networking and interpersonal skills.
- Strong analytical, planning, and time management skills.
- Well-developed communication / presentation skills (Active Listening).
- Apply Creative Thinking.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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PERSONAL QUALITIES
- You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve.
- You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers.
- You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
- You demonstrate Resilience by overcoming challenges and staying calm under pressure.
- You demonstrate entrepreneurial thinking, looking for new ways to achieve better results.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
- Change Agility: You have a deep natural curiosity, desire to experiment, and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn, and apply from experience.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
- Change Agility: You have a deep natural curiosity, desire to experiment, and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn, and apply from experience.


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Disclaimer
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).
- Retirement/Pension Plan.
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance.
- Employee Assistance Programs.
- Best-in-class, family-friendly, and inclusive leave policies.
Additional Benefits
- The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
- Some benefits may be subject to an employee contribution.
- Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function, or brand.
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