Mondelēz International
Customer Activation Manager - Functional Bars, Clif
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
More about this role
This Customer Activation Manager sits within the Commercial Europe unit, a team that covers specific, smaller, or emerging markets (e.g., Iceland, Malta, Israel) and builds complementary distribution for brands in larger European markets (e.g., United Kingdom and Germany).
What You'll Actually Do
Shopper Marketing & Customer Activation
- Build and execute customer-focused activation plans within key European retailers (e.g., Tesco, Rossmann, Decathlon). Either partner with the sales team or independently build special activation plans using relevant commercial tools. This could include designing in-store POS displays and secondary placements, developing retailer-specific promotional calendars, building influencer partnerships for retail activations (e.g., fitness influencers sampling Clif at point-of-sale), co-creating retailer media campaigns (shelf talkers, digital screens, loyalty app features), and crafting occasion-based activations (e.g., "back to gym" January campaigns or summer outdoor snacking moments)
Brand Focus
- Primarily working on non-integrated bar businesses (Clif), plus complementary distribution brands like Philadelphia, Marabou (Germany), and Cadbury (Spain).
What Sets the Ideal Candidate Apart
- Unconventional approach - creative, challenger-brand thinking, taking advantage on current trends.
- Deep understanding of UK retail structure - how UK grocery/retail operates at a practical level.
- Functional food experience (nice to have) - background in functional drinks or food brands (sports nutrition, health-focused products).
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills