Avidity
Customer Development Executive

How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Customer Development Executive
Customer Development Executive
McCurrach on behalf of The Magnum Ice Cream Company
Location
📍 Reddish & Surrounding Areas (Ideal Postcode: M18) 📍 Permanent, Full-Time – 40 hours per week
Salary & Benefits
✅ £29,000 basic salary ✅ 10% annual bonus ✅ Tax-free lunch allowance ✅ Company vehicle & fuel card ✅ Flexible (SMART) working ✅ Continuous coaching, learning & development ✅ Employee Assistance Programme ✅ 23 days paid holiday + public holidays ✅ Annual leave purchase scheme
About The Magnum Ice Cream Company
Join the world’s largest ice cream business, home to iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries!
For over 100 years, we’ve made life taste better through pure pleasure, innovation, and unforgettable ice cream experiences. Today, we’re growing as an ultimate snacking company, empowering employees to thrive through growth, ownership, and high performance.
The Role
As a Customer Development Executive (CDE), you will:
- Drink creativity and strategic thinking to promote the total Walls portfolio to independent customers.
- Identify and win high-potential accounts by analysing opportunity gaps.
- Work with a data-led call plan, shaping a territory strategy with support from your Regional Manager.
- Be accountable for driving growth through increased distribution, availability, visibility, compliance, and execution.
- Act as an ambassador for brands like Walls, Magnum, Cornetto, and Ben & Jerry’s, bringing brand awareness and brand experience to life!
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Customer Relationships
- Build long-term relationships with customers, understanding their business needs and local consumers.
- Influence wholesaler transfer orders through strong advocacy and activation.
- Support store-level Joint Business Plans (JBPs) within QSR chains.
Territory & Business Growth
- Create and deliver a winning territory business plan for growth.
- Analyse and track performance against KPIs, using data and insights to drive decisions.
- Execute promotions and activations to maximise impact and compliance.
Administrative & Compliance
- Ensure all reporting, systems, and compliance tasks are completed accurately and on time.
- Manage CAPEX assets (e.g., Freezers on Loan, premium POS) to meet contractual obligations.
Smart Working Approach
- Balanced between independent work and team collaboration, using remote work options where suitable.
What You’ll Need
✔ Driven, target-focused, and team player with a passion for bringing brands to life in retail. ✔ Strong commercial acumen—comfortable negotiating, growing territories and building relationships. ✔ Exceptional communication skills to influence stakeholders at all levels. ✔ Experience in FMCG, Direct Sales, Convenience, or Field Sales is advantageous but not essential. ✔ Thrive in a fast-paced environment, with organisational skills, analytical abilities, and resilience. ✔ IT-literate, with MS Office & CRM/data system experience. ✔ Full valid UK driving licence (no more than 6 penalty points or previous convictions). ✔ Eligible to work in the UK and **able to commute from Reddish (M18).


Get help with your application
Your very own career expert that helps elevate your application to the next level.
How This Could Be You
Believe More Pleasure
You’re optimistic, energetic, and love driving results. You delight in problem-solving and turning challenges into wins.
Be Your Best
We’re a high-performance company, and you flourish when you have coaching, growth opportunities, and a supportive culture. We celebrate progress as much as perfection.
Lead with Humour
Our workplace is collaborative, engaging, and full of personality. You’d feel right at home energising teams and spreading our shared passion for ice cream.
"At The Magnum Ice Cream Company, we know one thing for sure: life tastes better with ice cream."
Apply Now
If you’re ready to grow with us, make an impact, and shape the future of ice cream—apply today!
📩 "Submit your CV and cover letter to apply for this exceptional role!"
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills