Launchmetrics
Customer Marketing Executive
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Customer Marketing Executive
Customer Marketing Executive – Launchmetrics
About the Role
The Customer Marketing Executive plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base. From expanding our network and acquiring new contacts within existing customer accounts to identifying opportunities, developing campaigns, managing execution, and measuring results, this role ensures that every initiative drives upsell potential and directly contributes to revenue growth.
Reporting to the VP of Marketing and collaborating closely with cross-functional teams—including Customer Success, Sales, and Revenue Operations—the Executive will lead the planning and execution of customer marketing programs. This includes physical and digital events, 1:1 account workshops, and targeted digital campaigns through email.
Additionally, the role requires a strong business mindset and data-driven approach to continuously assess the impact of customer initiatives, identify areas of growth within the client portfolio, and translate insights into actionable strategies that support both customer value and company revenue objectives.
Responsibilities
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Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision-makers, increasing engagement and identifying new revenue opportunities.
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Plan and deliver mid-funnel engagement initiatives, including physical meet-ups, executive roundtables, and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities.
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Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens. Translate findings into compelling storytelling that demonstrates impact and drives follow-up expansion conversations.
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Own all customer email communications, from monthly newsletters to targeted upsell and cross-sell campaigns, driving contact growth and engagement in close collaboration with Digital Marketing and the CX Manager.
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Lead the strategic development of customer nurturing programs based on product usage data and intent signals, partnering with Digital Marketing to define engagement scoring models and build targeted nurture tracks that influence expansion and revenue growth.
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Align regularly with Customer Success, Sales, and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go-to-market plans tied to measurable growth outcomes.
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Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline, cross-sell progression, and revenue contribution. [END RESPONSIBILITIES]
About You
The ideal candidate is:
- A 360° marketer, with 3–4 years of experience in customer marketing or field marketing, comfortable executing initiatives across various channels—from physical events to digital and email campaigns.
- Result-driven, with strong storytelling, communication, and sales-driven skills.
Key Attributes
- Strategic & Organized: Highly skilled in message development, campaign planning, and execution, keen attention to detail and managing multiple priorities.
- Analytical & Data-Informed: Ability to analyze customer feedback and engagement metrics, ultimately influencing revenue objectives through actionable insights.
- Collaborative: Capable of liaising effectively with Customer Success, Sales, and Revenue Ops while working closely with internal teams to enhance partnership and execution.
- Self-Starter: Quick learner, voter, and problem-solver with enthusiasm and drive towards company growth. Lasting success means delivering results under varying priorities and timelines.
- Proven time-management and leadership skills with enthusiasm to engage at all levels of customer relationships.
Tools & Requirements
- Familiarity with email marketing tools (preference given to HubSpot).
- Proficient in CRM environments such as Salesforce.
Failure to meet technical requirements like CRM competence does not exclude you, but being productive and adaptable is integral to the role. Initiative, collaboration, and positive energy are equally essential.
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Location: Open to candidates based in Spain & the UK.
About the Marketing Team
We are a global and highly diverse team, spanning across six countries with multiple nationalities and varying expertise—always working collaboratively in a "glocal" way to achieve remarkable collective outcomes. Our Marketing team specializes in ideation, production, and distribution of campaigns tailored to Launchmetrics’ target audience.
Our Recruitment Process
- Intro Call: Introduction to the role, team, and company culture.
- Meet & Greet: Informal meetup with team members to share insights.
- Skills Assessment: Practical test to evaluate fit and application of skills.
- Culture Fit Interview: Final conversation to assess team alignment.
Why You’ll Love Launchmetrics
Launchmetrics prioritizes the dignity and happiness of its people with:
- A relaxed yet dynamic work environment.
- An international, energetic, and motivated team who thrive in their roles.
- Autonomy to drive impactful results.
- Access to growth, learning, education, and advancement opportunities, including:
- learning and development allowance
- flexible work arrangements
- support for cost-effective home-office setup
- Perks and location-specific benefits: Customized برایجاب - employee assistants per country
Our Commitment
We are committed to fostering an Equally Opportunity Employer workplace https://careers.launchmetrics.com/pages/equal-employer-opportunitygresql?utm_campaign=page_2430771_cta_77322119. Everyone has unique backgrounds—we understand you can grow in diverse ways and celebrate diverse perspectives. If you're excited by our opportunity but don't consider yourself the "ideal" candidate, we want to hear from you. Apply today — diversity means letting incredible candidates shine!
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