William Grant & Sons
Customer Marketing Manager
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Customer Marketing Manager
Customer Marketing Manager
An exciting opportunity has arisen for a Customer Marketing Manager to join William Grant & Sons UK distribution team.
As a Customer Marketing Manager, you will play a pivotal role in building consumer desirability for our portfolio of brands by delivering impactful customer-facing activation programmes. This role sits at the heart of our commercial and marketing agenda, partnering closely with Brand and Sales teams to deliver best-in-class customer activations that bring our brands to life and create meaningful impact for both our customers and consumers.
This is an exciting opportunity for a commercially minded marketer who thrives on turning insight into action, building strong stakeholder relationships, and delivering measurable results in a fast-paced environment.
What We Can Offer You
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing.
- Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare and Doctor@Hand (remote GP service).
- Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life Assurance cover is a multiple of eight times your annual basic salary.
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
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Main Responsibilities
- To develop and execute customer activation plans aligned to channel strategies and customer opportunities which drive brand visibility, distribution and conversion through impactful point-of-purchase activations.
- Use customer and shopper insights to identify the most effective marketing opportunities and activation levers collaborating with Brand Managers to shape customer-centric activation plans and support brand strategy execution.
- Evaluate post campaign performance and identify opportunities to optimise future activity and ROI.
- Own activation planning, tracking and stakeholder communications to ensure smooth delivery and visibility.
- Build strong cross-functional relationships and contribute to account management and planning discussions.
- Effectively manage budgets, compliance processes and operational controls.
- Work collaboratively as part of the Customer Marketing team to drive to collective success.
Our Ideal Candidate
- Experienced in Customer, Trade or Shopper Marketing within the Route to Market or On-Trade sector.
- Strong commercial acumen and understanding of customer activation strategies and omni channel consumer engagement.
- Experience working collaboratively with Sales, Commercial and Brand teams.
- Ability to analyse results and translate insights into actionable recommendations.
- Excellent project management and prioritisation skills and experience managing multiple projects in a fast-paced environment.
- Strong communication skills working in a team and with stakeholder management capabilities.
- Sound budget management and governance experience.
- A proactive, results-driven mindset with a focus on continuous improvement.
- Positive and solution focused mindset with a passion for delivering high-quality, well-executed customer activations.
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About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.
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