Advocate Group
Customer Marketing Manager - Global Travel Retail

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The Advocate Group is proud to be partnering with a world leader in premium spirits. With an iconic portfolio of globally recognised brands and a strong presence across international markets, this business continues to set the standard for excellence within the drinks industry.
They are now looking for a Customer Marketing Manager – Global Travel Retail to join the team on a 12-month fixed-term contract.
This is an exciting opportunity to lead customer marketing activations across some of the world's largest travel retail partners, driving shopper engagement, premium execution and commercial growth across a truly global channel.
Key Responsibilities:
- Develop and deliver customer marketing plans that align global brand strategies with customer objectives across Global Travel Retail.
- Create best-in-class shopper activations that drive visibility, conversion and category growth across key airport retail partners.
- Partner closely with Key Account Managers, Brand Marketing and Regional teams to bring customer plans to life across priority markets.
- Manage customer marketing budgets, ensuring investment is forecast, tracked and optimised to maximise commercial return.
- Use shopper, customer and category insights to identify opportunities and shape future activation strategies.
- Measure campaign performance, evaluate ROI and implement learnings to continuously improve future activity.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About You:
- Experience within Customer, Trade or Shopper Marketing, with Global Travel Retail experience within FMCG.
- Strong commercial acumen with experience managing marketing investment and measuring campaign ROI.
- Proven ability to develop customer-focused activation plans that deliver commercial results.
- Excellent stakeholder management skills, with the ability to influence internal teams, customers and external partners.
- Highly organised, collaborative and comfortable managing multiple projects in a fast-paced, international environment.


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Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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