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Customer Service Advisor Apprenticeship - Group 1 Ford Basingstoke
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Apprenticeship Programme
This Apprenticeship Programme is an exciting opportunity to kick-start your career. This apprenticeship offers a unique opportunity to learn the ins and outs of customer service and vehicle maintenance coordination within the automotive industry. Under the guidance of experienced service advisors.
Wage
- £16,640 for your first year, then could increase depending on your age
- National Minimum Wage rate for apprentices
Training Course
Customer service practitioner (level 2)
Hours
- Monday - Friday, 8.30am - 5.30pm. However, each of our dealers will have different requirements (TBC).
- 40 hours a week
Start Date
Monday 27 July 2026
Duration
1 year 2 months
Positions Available
1
What You'll Do at Work
As a Vehicle Service Advisor, you will develop the ability to interpret customer and business needs using technology and resources to deliver first-class customer service. The role of a Service Advisor typically involves:
- Assist customers in scheduling service appointments, providing information on available services, and answering enquiries
- Greet customers in a professional and courteous manner, ensuring a positive service experience
- Liaise between customers and service technicians to convey vehicle concerns, service requirements, and estimated completion times
- Learn to interpret vehicle maintenance schedules, service manuals, and repair estimates to provide accurate recommendations to customers
- Coordinate with the parts department to ensure timely availability of required components for service appointments
- Keep customers informed of service progress, including any additional repairs or maintenance identified during inspections
- Handle customer complaints and concerns effectively, striving to achieve satisfactory resolutions
- Utilise computerised systems to input service orders, generate invoices, and maintain customer records accurately
- Maintain a clean and organised service reception area, ensuring a professional and welcoming atmosphere for customers
- Participate in training sessions and workshops to enhance customer service skills, product knowledge, and industry awareness
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Where You'll Work
Aldermaston Road
Basingstoke
RG21 6YL
Training Provider
CALEX UK LTD
Training Course
Customer service practitioner (level 2)
Understanding apprenticeship levels (opens in new tab)
What You'll Learn
Course Contents
- Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
- Depending on your job role and work environment: Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
- Depending on your job role and work environment: Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
- Depending on your job role and work environment: Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
- Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
- Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
- Demonstrate patience and calmness.
- Show you understand the customer’s point of view.
- Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
- Maintain informative communication during service recovery.
Training Schedule
The programme typically lasts for 14-months, and you’ll achieve a nationally recognised qualification (Customer Service Practitioner Level 2)
- All of our apprentices are employed through the dealer network and attend week-long block training at our state-of-the-art training centre in Daventry
- Block training is complemented by a combination of regular coaching visits from one of our experienced coaches as well as virtual classroom sessions and E-Learning modules
- Your development is supported through your Apprenticeship journey, with your learning focused towards achieving a qualification recognised across the motor industry
- This will provide the foundation to develop your career, as there are lots of opportunities within our expanding dealer network to progress and move into new roles once you’re qualified
- Further details will be made available at a later date
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Essential Qualifications
- GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Administrative skills
- Analytical skills
- Team working
- Patience
Welcome to Group 1 Ford Basingstoke
Located on Aldermaston Road, Hampshire. Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a Ford test-drive, book an Ford service or MOT, value your current Ford or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep. https://www.group1auto.co.uk/dealerships/ford/ford-basingstoke/ (opens in new tab)
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
There are lots of opportunities within our expanding dealer network to progress and move into new roles once you’ve successfully completed the programme.
Contact
The contact for this apprenticeship is:
CALEX UK LTD
Reference Code for This Apprenticeship
VAC2000029974
Closes in 9 days (Friday 24 July 2026)
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