William Hill
Customer Service Representative
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Customer Service Representative
[Shop assistant - William Hill (Retail)]
Customers don’t just come to us to place bets – they come for an experience, and you will be at its heart.
Working in one of our shop locations means you’ll do far more than just take bets. At William Hill, our team are the backbone of our business, with customers and communities always at the heart of what we do. If you’re someone who loves connecting with others, this is the perfect place for you.
Why join us? You won’t just be another colleague – you’ll be supported with training, development, and exciting career growth opportunities. At William Hill, we’re all about investing in our people, which means you’ll always get the opportunity to raise your game – and make a real difference to our customers.
Responsibilities
As part of our ** Retail **team, you will be responsible for:
- Welcoming customers with enthusiasm, creating a friendly and welcoming environment
- Processing bets efficiently while delivering excellent customer service
- Assisting customers with using betting terminals and answering queries
- Building meaningful relationships with customers and fostering loyalty
- Promoting safer gambling at all times, ensuring a responsible betting environment
- Supporting managers with tasks such as shop displays, opening, and closing duties where required
Working Patterns
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- Our shops operate between 8am and 10pm, from Monday to Sunday
- Shifts are based on a rota system and may require evening and weekend work
- Availability is subject to managerial review
What’s in it for you?
At William Hill, we’re committed to providing competitive benefits that support both your success and personal well-being.
Financial & Career Benefits
- Annual Pay Review & Bonus Scheme – Your base salary will be regularly reviewed, and you’ll also be eligible for a performance bonus
- Career Development – Supportive growth opportunities promote you within the company
Work & Holiday
- A choice of full- or part-time hours
- 28 days’ paid holiday annually (pro rata)
Wellbeing & Rewards
- Paid birthday day off – Celebrate your special day with an extra day’s leave within your birthday month
- Pension plan – We match 4% of your contributions
- Discounts – Enjoy special offers in high-street stores, cinemas, and holidays
Training & Development
We encourage ambition – our ethos is "promoted from within", so you’ll always have opportunities to build your career in a way that matters most to you.
How you’ll fit in
To thrive in this role:
✅ Age 18+ (legal requirement applies) ✅ Passion for outstanding customer service – supporting diverse customers with confidence ✅ Strong interpersonal skills – the ability to engage authentically and demonstrate empathy
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Next steps to apply?
- Submit your application, and our Talent Acquisition team will review it
- Online assessment (if shortlisted, complete via HireVue)
- Interview process (for final-stage candidates)
Who we are
William Hill sits at the heart of evoke – a global brand with over 1,300 high-street shops in the UK, since 1966. As part of this dynamic network, each member of the Shop Retail team shapes the unique customer experience that defines us.
Our culture thrives on trust, empowerment, and inclusive differences. You get to work your own way while raising your potential – with flexibility and growth that drives long-term results.
Meet Evoke
Evoke is the new name for 888 Holdings, partnering global brands like William Hill, 888 Superbrand, and Mr Green. Now is the perfect time to join a forward-thinking future in gaming and betting, where every individual inspires innovation.
At evoke, you’ll find autonomy alongside supportive tools – ensure our customers enjoy responsible play while pursuing your talents. We invest in your journey because you’re our greatest strength.
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