Aldermore Bank
Customer Strategy and Insight Manager (Mat cover)
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9 Month FTC (Mat cover)*
Aldermore Group – why we exist
Let Us Tell You a Bit About Us
We’re Aldermore – the award-winning bank, trusted and highly rated by over a quarter of a million customers for more than a decade. With our range of specialist mortgages, savings accounts and business finance solutions, we're backing more people to go for it.
We thrive by saying “yes” to our customers. We respect the ingenuity of entrepreneurs and their startups; we give first-timers a leg-up onto the property ladder; we open up the lending market to many; and thousands of customers chose Motonovo Finance every week to buy their next car, van or motorbike.
This is where you come in. We are on a journey. A journey defined by a destination; to deliver on our purpose.
Let Us Tell You a Bit About The Opportunity
This is an exciting opportunity to join Aldermore as a Customer Strategy & Insight Manager. Sitting within Group Marketing, you will play a key role in shaping audience strategy, proposition development and customer growth opportunities across the business. Using customer insight, market intelligence and performance data, you'll develop audience and proposition recommendations that shape where we focus, who we target, how we position our propositions and where our budget should be spent.
Working closely with Marketing, Analytics and business line stakeholders, you'll bring together customer insight, market intelligence and performance data to identify growth opportunities, define audience strategies and shape proposition development across the business. From audience planning and Voice of Customer activity to market and customer analysis, you'll play a key role in ensuring customer understanding is embedded in marketing strategy, commercial planning and business decision-making.
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This role would suit someone from a strategic marketing, audience strategy, proposition, customer insight or planning background who enjoys combining analytical thinking with commercial problem-solving. Whilst research and analysis form an important part of the role, the focus is on applying insight to develop marketing strategy, identify growth opportunities and deliver better customer and commercial outcomes.
What will your day look like?
- Support the development of audience strategies by translating business priorities, customer insight and market intelligence into actionable recommendations.
- Help identify audience-led proposition and campaign opportunities in partnership with Marketing teams.
- Develop and maintain audience understanding to identify opportunities for growth, improve targeting effectiveness and support proposition and campaign development.
- Develop and present insight-led recommendations, turning complex customer and market understanding into actions that shape marketing strategy and proposition development.
- Support the Voice of Customer programme, ensuring insight is translated into practical actions and business improvements.
- Build and refresh audience profiles and segmentation using customer data, research and performance insights.
- Support the delivery of customer and market research activity, including surveys, discussion guides, recruitment briefs and agency coordination.
- Organise fieldwork, analyse findings and produce clear insight summaries and presentations for stakeholders.
What do we expect from you?
- Proven experience in marketing, proposition, audience strategy or strategic planning.
- Experience using customer insight, market intelligence and performance data to shape marketing decisions and business strategy.
- Strong commercial mindset, with the ability to identify growth opportunities and translate insight into action.
- Experience building positive relationships across multiple stakeholder groups and functions.
- Excellent communication and storytelling skills, with the ability to make complex ideas easy to understand.
- Confident managing wide range of projects involving multiple stakeholders, priorities and deadlines.
- Knowledge of segmentation, customer research techniques, performance analysis and test-and-learn approaches.
- Research experience, including working with agencies or interpreting qualitative and quantitative findings, is desirable but not essential.
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What can you expect from us?
- A hybrid working policy, 3 days per week onsite in one of our offices
- A friendly and flexible culture, the same as how we work with our customers.
- A growing organisation that means there’s lots of opportunities to progress
- A drive for continuous improvement, which you will be empowered to get behind from day one.
- And of course, you will be rewarded competitively, with a good range of core benefits and bonus potential.
Still curious?
Join us and we’ll make the same promises to you as a colleague, as we do to each of our customers. We’re committed to building a working environment that values respect, diversity, and compassion. We welcome people regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave.
Please note that we have a thorough referencing process, which includes criminal record checks.
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