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Data Analyst
Senior Data Analyst (Contract) – £500–£700 per day | Outside IR35 | London
Allied with a customer-focused retail and hospitality business, we’re recruiting its first dedicated Senior Data Analyst. This is a ground-up opportunity to shape the company’s data strategy, working closely with senior leadership to drive evidence-based decision-making and commercial growth.
You’ll start by developing analytics workflows around data from property management, point-of-sale, and booking systems, building foundational reporting while laying the groundwork for a scalable data environment.
Key Responsibilities
- Develop customer segmentation models and strategies
- Analyse sales performance, covering:
- Pipeline conversion
- Sales velocity
- Lead source effectiveness
- Establish consistent revenue definitions and reporting metrics across multi-system environments
- Produce weekly executive trading reports and commercial performance dashboards
- Collaborate with Finance, Revenue Management, Marketing, and Operations to derive actionable insights
- Identify opportunities to improve data quality, reporting efficiency, and commercial decision-making*
- Play a foundational role in shaping the organisation’s future data and analytics capabilities
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About You
This role suits an experienced Senior Data Analyst who thrives on autonomy, tailoring insights for senior stakeholders, and transforming data into impactful commercial recommendations.
Key Requirements:
- Strong commercial analytics background, ideally in hospitality, retail, or customer-centric sectors
- Proficient in SQL with advanced Excel skills
- Experience in customer segmentation, CRM analytics, and/or sales pipeline analysis
- Ability to translate complex data into clear, influential recommendations for leadership
- Exposure to property management systems (PMS), posties (POS), or similar operational databases
- A proactive mindset, comfortable shaping evolving processes and nanostructure data capability from scratch
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Contractions or role for the right candidate:
- Enjoy working directly with senior stakeholders to solve commercial challenges
- Take pride in visible impact within a dynamic, growing organisation
- Excited by the chance to build systems and influence data direction from day one
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