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Data Analyst
Customer Intelligence Analyst – Pharma Led Health & Beauty Retailer
About the Role
This is your chance to be part of something truly impactful. We have ambitious plans to become the best Pharmacy-led health and beauty retailer, and your expert customer knowledge will help drive this change.
Together with our Boots Advantage Card database, our mission is to deeply understand our customers—what they love, what they want, and how they perceive us. This insights-driven approach is at the core of our strategy to become Number 1 for Customer Care.
As our in-house Customer Intelligence Analyst, your role spans three key areas:
- Deep customer analysis: Understand what resonates with customers and identify opportunities to grow our Advantage Card scheme.
- Leverage powerful technology & systems: Use advanced tools to uncover key insights and guide future business strategies.
- Drive marketing alignment: Your findings will directly shape our knowledge-based, direct marketing campaigns—ensuring our messaging always reflects genuine customer needs.
Detailed Responsibilities
Day-to-Day Duties
- Data-driven customer insight: Analyse our Boots Advantage Card customer data using advanced system technology.
- Collaborate with the Insights Team: Share expertise and passion for exceptional customer service.
- Create compelling presentations: Translate findings into actionable recommendations that shape future marketing strategies.
- Technical support role: Assist colleagues with system adoption, providing guidance on data-related questions.
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Key Strategic Deliverables
- Feedback & service improvement strategy:
- Continuously analyse customer feedback to identify opportunities for service and marketing enhancements.
- Spot patterns and unified thoughts (e.g., service, product, or in-store feedback gaps) and present actionable findings.
- Data management & system optimisation:
- Oversee data collection, ensuring customer insights are always current and strategically valuable.
- Customer-centric marketing innovation:
- Work closely with the Insights Team to understand customer sentiment (products, services, or potential improvements).
- Deliver recommendations that prioritise customer perspectives in all campaigns.
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Requirements
We are looking for cu ifensive, collaborative individuals who thrive in high-performing teams—because at our core, our people drive our success.
Essential Qualifications & Skills
- Technical proficiency:
- Hands-on experience in database analysis, specifically using SQL or similar tools.
- Analytical/quantitative background:
- Degree in a numerate discipline (e.g., Economics, Mathematics, Operational Research).
- Business acumen:
- In-depth understanding of databases, marketing insights, or customer intelligence—we want someone passionate about delivered value.
This role isn’t just about credentials; we seek the real you—the enthusiasm and personal drive that will help us evolve together. Teamwork is essential here, so we value candidates who deliver with a warm personality and a can-do attitude.
(We clearly cherish collaboration! Successful applicants will also have a result-oriented mindset—meaning your ideas will drive meaningful change.)
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Jessica, London
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