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Data Analyst - Marketing
9fin
The AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
Our milestone is to become the category-defining platform for debt markets.
What You'll Work On
You’ll be embedded with our marketing team, turning campaign, web, and funnel data into strategic decisions that drive demand and pipeline.
Sitting within the analytics team alongside our analysts and analytics engineers, you'll own marketing analytics end-to-end—from instrumentation through to the insight that shapes where we spend our resources.
Marketing Analytics & Decision-Making
- Own the inbound funnel metrics end-to-end, defining and tracking landing → MQL → SQL → trial → conversion to ensure alignment across marketing, sales, and leadership.
- Build multi-touch attribution, moving beyond last-touch UTM tracking to accurately show which channels and campaigns drive pipeline and revenue.
Performance Measurement
- Measure channel and campaign performance across email, paid media, social, events, and SEO—identifying what scales and what stops.
- Quantify and model CAC (Customer Acquisition Cost), conversion rates, payback period, and cohort LTV (Lifetime Value) in partnership with GTM (Go-to-Market) and RevOps analytics.
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Data Modelling & Infrastructure
- Own marketing data models and semantic layers, authoring dbt models on BigQuery that integrate HubSpot, Salesforce, Google Analytics, and Amplitude.
- Migrate off Metabase, ensuring ownership of Omni semantic layers to build self-serve data capabilities.
Data Instrumentation & Quality
- Design landing-page and web tracking (UTMs, Amplitude), support lead-scoring models, and ensure GDPR compliance.
- Maintain data accuracy and alignment between marketing and sales numbers.
Web & SEO Analytics
- Track website traffic, SEO performance, and inbound lead quality, translating insights into clear, actionable recommendations.
Embedded Analytical Partner
- Work directly with demand gen and RevOps, translating campaign insights into decisions that optimise spend and prioritisation strategy.
About You
A senior, hands-on individual contributor with deep technical expertise—passionate about turning marketing, funnel, and revenue data into decisive action.
Essential Experience
- Proven analytics experience in marketing, growth, demand gen, or RevOps, ideally in B2B SaaS or fintech.
- Expertise in SQL for complex analysis, optimisation, and reusable dataset building.
- dbt proficiency in building production models, tests, and documentation (preferably experience with BigQuery or Snowflake).
- Modern BI and semantic layer expertise (e.g., Omni, Looker, Thoughtspot)—specialist in self-serve dashboards and metric definitions.
- Advanced knowledge of marketing stacks, including HubSpot, Salesforce, Google Analytics, and digital/web/event analytics.
- Multi-touch attribution, CAC, conversion, and LTV/payback modelling experience, paired with statistical judgement to discern true signal from noise.
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Bonus Skills
- Python for deeper analysis.
- Specialisation in paid-media analytics, SEO, or marketing experimentation.
Soft Skills
- A strong communicator, excelling at translating analysis into clear, strategic narratives for marketing and leadership teams.
- Strategic problem-solver with ownership of metric definitions and a focus on trusted, unified data across teams.
About Us: Our Benefits
Competitive Financial & Insurance Benefits
- Salary: Benchmarked at the top market end depending on experience.
- Equity options
- Pension: Minimum employee contribution of 4%, with 9fin matching up to 7%.
- Private Medical Insurance
- Paid sick leave with Income Protection for prolonged illness.
- Group Life Assurance
Well-Being & Flexibility
- Holiday Allowance: 25 days per year +ability to swap for local/public holidays.
- Hybrid working model enabling flexible decisions in when, where, and how you work best.
- Global mobility: Opportunity to work abroad for up to 3 months annually.
- Sabbatical: A paid month off after 5 years of service.
- Parental leave: Enhanced options, including flexible working arrangements.
Training & Culture
- Professional learning and development budget for skills and career growth.
- Team socials (quarterly).
- Annual Company Events: Summer and Winter.
Inclusion & Opportunity
9fin is an equal opportunities employer. We are committed to building a fair, inclusive workplace where everyone can thrive and belong.
Diverse voices drive creativity and innovation. If your background doesn’t perfectly match the job description, we encourage you to apply—you might be just what we’re looking for for this role or elsewhere in the company.
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