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Data Analyst
London, Hybrid
Salary: up to £60,000
This is an excellent opportunity for a Data Analyst to join a well-established analytics team working on one of the UK's largest and most complex customer databases. You'll have the chance to work with large-scale datasets, influence data-driven marketing strategies, and contribute to the evolution of the team's reporting and analytics capabilities.
The Company
They are a leading customer experience and marketing consultancy that helps organisations use data to better understand customer behaviour and improve engagement. Their analytics function combines data analysis, data science, and marketing insight to support business-critical decision making. With a strong focus on long-term client partnerships, they provide analysts with exposure to complex challenges and high-impact projects. The team has an exceptionally strong retention rate, creating a collaborative environment where knowledge sharing and development are encouraged.
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The Role
As a Data Analyst, you will work within a specialist marketing analytics team responsible for supporting customer engagement and campaign performance through data-driven insights.
Responsibilities include:
- Extracting, cleaning, and preparing large, complex datasets for analysis
- Writing SAS and SQL queries to interrogate data and generate business insights
- Conducting pre and post-campaign analysis to evaluate marketing effectiveness
- Supporting audience segmentation, profiling, and customer targeting initiatives
- Building reports and dashboards to communicate findings to stakeholders
- Contributing to the ongoing migration of reporting processes into Power BI
- Identifying opportunities to improve data processes and analytical approaches
- Working closely with stakeholders in a fast-paced environment with evolving priorities
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Your Skills & Experience
- Strong commercial experience using SAS and SQL
- Advanced Excel skills
- Experience working with large, complex, and imperfect datasets, including data extraction and cleansing
- Marketing analytics experience, including campaign analysis, customer insights, audience segmentation, or customer journey analysis
- Ability to translate data into actionable recommendations
- Confidence managing changing priorities and working in a dynamic environment
Nice to have:
- Power BI experience
- Exposure to Python and/or R
- Experience working in a customer-focused or direct marketing environment
How to Apply
If you're a Data Analyst with strong SAS and SQL experience who enjoys working with large datasets and delivering meaningful marketing insights, apply today to learn more about this opportunity.
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