Teya
Data Analyst - Performance Marketing
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Data Analyst - Performance Marketing
Senior Growth Analyst – Paid Lead Generation
About Teya
Teya is a payment and software service provider, headquartered in London. We serve small, local businesses across Europe, delivering easy-to-use, integrated tools to help them accept payments and boost business performance.
Founded in 2019, our mission is clear: we fight for a future where small, local businesses can thrive. The status quo favours corporate giants—but we believe the best technology should empower every business, regardless of size.
At Teya, we’re more than a tool provider—we’re partners in growth for families, entrepreneurs, and street-side businesses. We take pride in backing small businesses that power our communities.
Join us if you share our commitment to equity, innovation, and transforming the future of commerce.
We’re here to build a better system—join us
We’re seeking exceptional talent to help drive our mission through a high-energy, collaborative culture. You’ll benefit from continuous learning, strong community support, and comprehensive benefits tailored to your success.
Your Mission
As Senior Growth Analyst, you’ll own the paid lead-generation engine delivering high-quality leads to our European sales funnel. This technical and commercial role bridges data, paid media, and campaigns to expand inside-sales pipeline.
Key Focus Areas
- Drive paid acquisition (Meta, Google, TikTok) with data-driven optimisation
- Build actionable analytics and measurement systems to connect campaign spend to outcomes
- Leverage AI across the role, from reporting to user-facing experimentation—and utilise them as core tools, not novelties
- Uncover signals across SQL, dashboards, CRM, and onboarding to improve lead quality and efficiency
- Enhance an efficiency of budgets by ensuring sustainable returns in CPL, payback periods, ROAS, LTV sustainability
Responsibilities
Paid Campaign Management
- Own campaign structure, bidding strategy, audiences, and daily optimisation in Meta, Google, and TikTok with lead gen as the primary objective
- Maintain deep insight into creative trends, competitive landscapes, and jurisdictional best practices across markets
- Usher in innovations in advertising featuring value-based bidding, advanced targeting, and experimental tech
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Analytics & Measurement
- Write SQL from first principles to join campaign, CRM, and onboarding data
- Use AI to build scalable reporting tools, streamline analysis, and extract transforms: a core part of decision-making
- Design and optimise full-funnel unit economics—CPL, payback periods, LTV sustainability, Realised ROAS
- Translate data into actionable reporting for stakeholders
Signal & Integrations Improvements
- Improve data quality flow between ad platforms (Meta, Google, TikTok) and internal CRM
- Strengthen conversion signals eg. charging for seamless lead scoring, lead value signals, and honing data classifications
Conversion Funnel Tuning
- Improve both the creativity of landing pages, forms, and conversion flows, and lead capture efficiency
- Smooth CRM onboarding processes by matching UTM/ad naming, improving field integrity
Experimentation
- Design and implement high-stakes experiments (technology, creative A/B, funnel redesign) with statistical rigour
- Use where tests demonstrate convergence: tie results to tangible revenue impact decisions
Collaboration with Teams
- Translate paid marketing goals to cross-border sales teams across EU markets aligned via:
- Collaborating directly with regional and country sales leaders on sub-market targets, funnel definitions, and priorities
- Feedback loops guiding lead generation strategy to optimise onboarding success
Requirements
Essentials
✅ 4+ years in paid ads campaign management, ✅ Priority focus on direct lead-gen campaigns (Meta/Facebook, Google Ads) ✅ Strong SQL proficiency (complex join queries, table building, data transformations) ✅ In-depth acquisition finance expertise: familiarise yourself with CPL, payback periods, CAC sustainability, and conversion funnel costs.; ✅ Ability to use AI tools to accelerate reporting, analysis, and creative experimentation in your workflow. ✅ Performance in A/B testing: prototyping theory, statistical validation, and applying test results ✅ Fluid communication skills in writing and discussion
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Nice to Have
✦ Experience in fintech SMB acquisition ✦ Prior knowledge of value-focused bidding (tROAS), lead scoring, or Enhanced Conversions (CAPI or dynamic behavioural IDs mechanisms) ✦ CRM integration experience (mapping utm/ad components, deduplication, link validation in sales/> ✦ Hubspot ‘-and-the-seat GI‘/dashboarding experiences or tailors (Looker Studio or similar) ✦ Informational startup operations across multiple markets
Diversity and Inclusivity
We are who seek equality for all. Our workplace is built on diversity and can thrive where everyone regardless of race, gender, disability, religion, age, or background can share their ideas and fully contribute. Open applications honoring inclusion and adjusting accessibility when needed.
Benefits at Teya
We prioritise balance, flexibility, and your well-being.
Workplace Support
- Flexible schedules built around you and keeping it vibrant for all
- Free 1:1 counselling, mental health support via Gym Pass+
- Fully remote office support for full gyms nationwide
- Extended parental leave, both maternity and paternity versus industry norms
- Our team wholeheartedly values these features
Company Culture
- £8,500 Cycle-to-Work Scheme for greener commuter choices
- Commensurate sick pay with UK standards
- Comprehensive Health/Global Life Insurance for you and families
- Pension plan
- 25 days holiday plus statutory holidays, yearly
- Our office is neutral, warm, and modern, abundant with snacks,plantation and a vibrant, open-door mentality — Its perks, our support for Teya’s inspiring, engaging growth programs.
Our culture empowers and connects every individual, continuously championing small businesses and the passionate professionals fueling them.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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