Sainsbury's
Data & Media Planner
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Data & Media Planner
About the team
Nectar360 is Sainsbury’s loyalty, data and marketing services business, built around the power of Nectar first‑party data to unlock a deeper understanding of customers across Sainsbury’s brands and our FMCG and GM supplier partners. Within Nectar360, the Commercial team brings data and media together to create relevant, digital‑first solutions that help clients and the business grow in a fast‑moving market where customer understanding is a true differentiator.
More about the role
As a Data Strategist, you’ll sit within one of the fastest‑growing and most dynamic areas of the business, helping to drive profit growth through Nectar360’s data‑driven media and digital offering — in and around‑store, onsite (Sainsbury’s), and offsite, including our Digital Trading Platform (DTP). You’ll be responsible for how we combine and leverage data to create compelling strategies that resonate with customers and deliver commercial impact. The role is hybrid, based between the JJ Mack store support centre and home, and reports to a Client Planning Director.
Day to day, you’ll lead client account brand planning aligned to Sainsbury’s corporate, marketing and category objectives, and translate insight into clear recommendations. You’ll partner closely with analytics to deliver evaluations that tell an effective story of performance and the value of first‑party data. You’ll also act as a category expert for selected categories and key FMCG client accounts, and play a leading role in major cross‑business events involving Nectar360, Marketing and Trading—managing stakeholders across varying seniority and agendas to deliver campaigns that drive trade and meet broader objectives.
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More about you
You’re a strategic thinker with strong data literacy and a genuine passion for data‑driven marketing and understanding customer behaviour. You bring a blend of shopper marketing knowledge, digital channel understanding, and the ability to build trusted relationships—using evidence and insight to influence decisions with clients and senior stakeholders. You’re comfortable shaping complex information into simple, persuasive narratives, whether that’s in a proposal, a presentation, or an evaluation read‑out.
You’ll be organised and effective at planning and prioritising multiple workstreams in a fast‑moving environment. You’ll take ownership as a custodian of data within planning, strategy and targeted communications, and you’ll proactively spot opportunities—using client context, Nectar insights and market trends to create new value. You’ll also contribute to team capability by mentoring colleagues, sharing best practice, and helping to strengthen data planning techniques, client partnership skills and commercial thinking across Nectar360.
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Essential criteria
- Demonstrable experience leading insight‑led brand or campaign planning that aligns to wider business, marketing and category objectives, with clear outcomes and measures of success.
- Evidence of creating data‑driven proposals including data selection, segmentation/profiling approach, and compliant processes in line with customer data guidelines.
- Proven ability to partner with analytics to deliver evaluation and effectiveness storytelling, communicating the impact of first‑party data in a clear narrative for stakeholders.
- Track record of presenting to and influencing clients and senior stakeholders using structured materials (e.g., PowerPoint) and sound numerical reasoning (e.g., Excel-based analysis).
- Experience working with loyalty or CRM data to plan and optimise targeted communications, using segmentation and profiling techniques for direct marketing/loyalty campaigns.
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