Netrolynx AI
Data Scientist
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About The Company
The Advertising Standards Authority (ASA) is the United Kingdom's leading regulator of advertising across all media platforms, including online channels. Our primary mission is to ensure that advertising in the UK is legal, decent, honest, and truthful. We work proactively to identify and address misleading, harmful, offensive, or irresponsible advertisements, safeguarding consumers and maintaining trust in the advertising industry. Our organization collaborates with industry stakeholders, consumers, and government bodies to uphold high standards and adapt to the evolving landscape of digital advertising.
About The Role
In this role, you will be an integral part of our Data Science team, focusing on our cutting-edge Active Ad Monitoring system. This system leverages artificial intelligence to proactively monitor online advertising content. In 2025, it processed over 60 million ads across social media, search engines, and programmatic display platforms. Your work will support the ASA in regulating high-priority advertising topics such as weight-loss medications, green claims, influencer disclosures, and more. You will analyze vast amounts of ad data captured by the system, transforming unstructured information into actionable intelligence to inform regulatory decisions.
You will primarily work with Python, utilizing AI models to interpret text, images, and videos. Your insights will help identify misleading or harmful ads, and you will contribute to understanding how AI can streamline regulatory processes. This role offers a unique opportunity to see the direct impact of your work in protecting UK consumers from deceptive advertising practices. You will operate within a small, agile team, owning projects end-to-end and collaborating closely with colleagues across the organization.
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Qualifications
The ideal candidate will possess a strong enthusiasm for applying data science and AI to enhance ad regulation. You should have or be close to completing a degree in a field with significant mathematical, statistical, or software development components. Proficiency in Python programming is essential, along with a solid understanding of statistical and machine learning techniques, including their strengths and limitations. You should demonstrate the ability to solve complex problems creatively, matching technical solutions to real-world challenges. Excellent communication skills are necessary to explain technical concepts to non-technical colleagues. A focus on impact, prioritization, and delivering value is highly valued in this role.
Responsibilities
Your key responsibilities will include:
- Analyzing large datasets of online advertisements captured by our Active Ad Monitoring system.
- Developing and implementing AI models to extract meaningful insights from text, images, and videos, transforming unstructured data into actionable intelligence.
- Collaborating with cross-functional teams to refine monitoring processes and explore innovative ways AI can accelerate regulatory workflows.
- Assessing the effectiveness of AI solutions, understanding their limitations, and providing recommendations for continuous improvement.
- Communicating findings clearly to both technical and non-technical stakeholders, supporting decision-making and policy development.
- Staying informed about advancements in AI and data science, applying new techniques to enhance our monitoring capabilities.
- Directly contributing to protecting consumers from misleading advertising, making a tangible difference in the regulatory landscape.
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Benefits
We offer a comprehensive benefits package designed to support your professional development and well-being. These include:
- Competitive salary packages.
- Flexible working arrangements.
- Generous leave policies.
- Access to continuous learning opportunities, including training and development programs to enhance your skills in AI and data science.
- A healthy work-life balance.
- A supportive environment that encourages innovation and collaboration.
- Being part of a mission-driven organization committed to diversity, inclusion, and making a positive impact on society.
Equal Opportunity
The ASA is committed to fostering an inclusive workplace that reflects the diversity of the UK population. We believe that varied perspectives and experiences strengthen our organization and improve our effectiveness. We welcome applications from individuals of all backgrounds, identities, and experiences. Our recruitment process is designed to be fair and unbiased, ensuring that candidates are assessed solely on their skills and suitability for the role. We actively encourage underrepresented groups, including women and minority candidates, to apply. We are dedicated to creating an environment where everyone feels valued, respected, and empowered to contribute to our mission.
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