WPP Media
Data Strategy Business Director
London
Posted 8 days ago
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Data Strategy Business Director
# Director, Data Strategy – Global Clients
## About WPP Media
WPP is the trusted **growth partner** for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships—all united by our pioneering **agentic marketing platform**, **WPP Open**—we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP **Media** is WPP's **AI-driven media operating unit**, bringing together **media, data, and partnerships** to deliver creative personalisation at scale. Connected through **WPP Open** and powered by **Open Intelligence**, clients see exactly where, how, and why their media investment is working.
For more information, visit [wppmedia.com](wppmedia.com).
## About the Role
This role is based within the **Data, Tech & Analytics (DTA)** team, under the **Global Client Solutions (GCS)** organisation. GCS manages all global clients within WPP, while DTA delivers cutting-edge **data solutions, strategy, analytics, technology, and AI** to drive client **growth and innovation**.
We foster a culture of **respect**, ensuring everyone feels valued and equally equipped to progress in their careers. Exceptional work emerges through **collaboration, connection, and creativity** across teams.
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### **Who We Are Looking For**
As **Director, Data Strategy** within the **Global Client Data Strategy Team**, you’ll lead **data strategy initiatives** for **HME**, one of WPP Media’s largest global client portfolios. Reporting to the **EMEA Data Strategy Lead**, you will:
- Develop **global data strategies** that convert **WPP’s capabilities** into measurable client outcomes
- Operate as a **strategic leader** for data technology transformation, driving commercial growth, and upskilling junior team members
You will bring technical and strategic acumen, driving projects end-to-end while fostering long-term relationships with **senior stakeholders**. Your influence will help shape WPP’s next-generation **data and technology offerings**.
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## **Key Responsibilities**
### **Strategic Data Application**
- Design and execute **data-driven strategies** for global clients, leveraging **1PD, 2PD, and 3PD data**, WPP partnerships and proprietary products (**Open Intelligence, Infosum, etc.**).
- Bridge the gap between technical capabilities and **client business objectives**, ensuring strategies unlock growth, market share, and competitive advantage.
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Global Roadmap & Transformation
- Develop and execute a global data and tech roadmap aligned with client desires and business outcomes.
- Conduct data maturity assessments, identify gaps, and build audience strategies using personal, aggregated, and third-party data.
- Lead the implementation of 1PD-first solutions, enhance data partnerships, and champion cross-region standardized approaches.
Client & Stakeholder Engagement
- Build trusted relationships with senior marketing and data leaders at large global clients.
- Translate complex data insights, technology requirements, and commercial potential into actionable strategies for clients.
- Partner with media and tech experts to educate clients on data capabilities, privacy-safe activation, and cross-platform optimisation.
Platform & Innovation Leadership
- Shape and customise WPP’s data platforms (WPP Open, Open Intelligence, Infosum, 3PD applications) for global clients. Drive innovation—designing new use cases, calibrating data integration, and facilitating seamlessly standardization.
- Work closely with consulting, tech enablement, and product teams to successfully deploy WPP Open and broader data solutions for enterprise clients.
- Stay current with emerging adtech and martech trends, translating insights into client requests and operational blueprints.
Cross-Functional Collaboration
- Connect regional, local, and global teams to aggregate a robust WPP technology and data proposition.
- Collaborate with media specialists, analytics, tech, and commercial teams to integrate solutions and highlight synergies.
Commercial & Growth Leadership
- Collaborate with commercial teams on pricing, pitching, and proposals for data-driven solutions, aiming for revenue growth and client success.
- Lead in creating value demos, advising on new platform integration, and identifying expansion opportunities for existing clients.
Thought Leadership & Industry Positions
- Elevate WPP’s standing as a leader in data-driven marketing.
- Regularly refine expertise in WPP’s data tools, AI strategies, and emerging trends, contributing to broader industry discourse.
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Required Skills & Qualifications
-
Leadership Provenance (10+ years suited) in senior data, analytics, or martech roles, with track record:
- Leading multidisciplinary teams (e.g., managing multiple Associate Directors+) or project teams
- Assisting talent development—supplying mentorship and growth opportunities
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Data-Strategy Expertise—10+ years specialising in data, analytics, or media technology, with portfolio experience including:
- Developing data-high-fidelity strategies (1PD, 2PD, 3PD data)
- Aligning audience strategies with commercial outcomes
- Managing open data partitions (CDPs, Data Clean Rooms, DSPs, ad-intelligence platforms)
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Client Success Mindset—experience in engaging with huge multinational brands, adapting global programs for local execution, and influencing strategic purchasing decisions.
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Calibration in Tech/Martech/Landscape—strong grasp of keys:
- Advanced thought leadership tools (MMM—marketing mix modelling, MTA—marketing touchpoint analysis, attribution models like Sales Lift, and Brand Measurement Studies)
- AI applications in marketing—e.g., targeting, optimisation, automation
- Concepts around privacy compliance, validation, and governance (GDPR, CCPA)
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Commercial and Collaborative Skills—ability to:
- Translate insights into revenue-generating pathways through strategic alignment
- Execute complex initiatives in cross-functional matrix spa cs
- Advocate and guide through adoption of new technologies and thinking
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Communication and Storytelling—exudate ability to:
- Simplify intricate data frameworks into clear value narratives for both peers and clients
- Present compelling stories that link strategy to metrics, ROI, and long-term advantage
For further details regarding WPP’s Privacy Notice and how your personal information will be administered, please refer to our [Privacy Notice].
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Skills
Data Strategy
Client Relationship Management
Adtech
Martech
Audience Strategy
1PD Activation
Measurement Frameworks
Data Clean Rooms
CDP
DSP
AI Tools
Business Acumen
Change Management
Analytical Problem Solving
Commercial Leadership
Stakeholder Engagement
Location