emap
Delegate Sales Executive
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Delegate Sales Executive
Emap (Metropolis Group) – Emerald Division, East Croydon Employment Type: Full-time, Permanent/Hybrid Salary: £21,000–£26,000 + 30% bonus potential
About the Role
The Delegate Sales Executive will drive sales for emap’s portfolio of high-profile B2B events, including the Retail Industry Awards, Duty Free Frontier, Money Marketing Interactive, Motor Trader Industry Awards, and more.
You’ll work autonomously to generate award entries, secure event registrations, and exceed revenue targets in a collaborative sales environment.
About the Company and Brand
emap is a market-leading B2B media and events company, specialising in paid conferences, awards programmes, subscriptions, and digital insights. Our brands—published across Property Week, Motor TrADER, DFNI, Packaging, and Money Marketing—create value for professionals in retail, motor trade, packaging, finance, property, and beyond.
Our Emerald Division organises over 24 annual events across sectors like:
- Retail Industry Awards – “The Oscars of grocery retail”
- Quality Food Awards – The UK’s most prestigious food industry recognition
- Motor Trader Industry Awards – The motor industry’s “Oscars”
- UK Packaging Awards – Celebrating innovation in packaging
- Elektra Awards – Highlighting electronics industry achievements
- Property Week Events – Focusing on residential, commercial, and student housing
- Money Marketing Interactive – Targeting financial advisors with growth tools
Our success depends on your ability to build relationships, exceed targets, and deliver exceptional customer service.
Overall Purpose
You’ll proactively outreach potential clients via phone and email, convert leads into event registrations and award submissions, and collaborate with marketing teams to grow business. Your focus will be on:
✔ Driving delegate and sponsor revenue ✔ Maintaining and expanding industry relationships ✔ Meeting and exceeding quarterly/annual sales targets ✔ Working across multiple brands to ensure consistent performance
Key Responsibilities
Sales & Outreach
- Conduct outbound calling and email campaigns to drive event entries, sponsorships, and attendance
- Follow up on inbound enquiries, log all interactions, and convert them into booked registrations
- Develop sales strategies for large and small events based on market research
- Attend events as required to network, present opportunities, and gather insights
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Relationship Management
- Build and nurture relationships with senior industry executives to secure repeat business
- Collaborate with brand teams to understand audience needs and tailor outreach
- Maintain a high-touch approach to client retention and expansion
Reporting & Performance
- Generate weekly/monthly sales reports to track performance vs. targets (including YoY comparisons)
- Monitor revenue generation across the portfolio, prioritising high-opportunity leads
- Contribute to strategic market research to identify new business prospects
Admin & Compliance
- Use email merge tools and CRM systems (e.g., Outlook, Excel) to manage outreach
- Ensure 100% accuracy in all communications (emails, phone calls, proposals)
- Adhere to data protection laws (GDPR) when handling client information
Skills & Experience
Essential
- 1+ years’ full-time sales experience in B2B (preferably in media, events, or retail sectors)
- Commercial telephone experience (outbound calling, consultative selling)
- Strong ability to communicate at senior executive level (both verbal and written)
- Self-motivated with excellent organisation skills and the ability to work under pressure
- Proficiency in Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)
- Relationship-building skills – ability to engage while delivering exceptional customer service
Desirable
- Prior experience in event sales, sponsorship, or award programmes
- Knowledge of market research techniques for identifying new business
- Fluency in another language
- Runtime analysis experience (identifying sales trends to target high-value prospects)
Core Competencies
| Profit-Driven Attitude | High-energy, results-focused, and motivated by performance | | Consultative Selling | Engaging stakeholders with tailored, insight-driven approaches | | Multitasking Ability | Managing multiple events and enquiries simultaneously | | Proactive Mindset | Always identifying new opportunities, even when targets are met |
Personal Attributes
🔹 Confident communicator – Whether on the phone or IRL, you’re charismatic and articulate 🔹 Team player with a competitive edge – You *compete well *but love sharing ideas in a collaborative setting 🔹 Detail-oriented – No I’ll get to it phrasing – you log it, follow up, and convert it 🔹 Adaptable – Can handle last-minute changes without compromisingtargets 🔹 Innovative brainstormer – Constantly devising new approaches to aid sales
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What We Offer
Learning & Development
- emap’s structured training programme (via the emap Academy) covering:
- Sales & events operations
- Marketing strategy
- Management skills
- Personal Development Plans (PDPs) – correlated to our company’s growth
- Target-specific role training – From outreach masterclasses to data analysis
Competitive Benefits
✅ 25 days annual leave (additional days buyable) ✅ Celebration Day (bonus paid leave day) ✅ Enhanced health plan featuring private GP access & flu shots at the office ✅ Cycle to Work Scheme – Tax-efficient valuation ✅ Retail, tech, and lifestyle discounts ✅ ** Season ticket loan** – Support towards rail commutes ✅ Charity volunteering day
🍀 NOT FORGOTTEN:
- Income protection, flexible perks, and a commitment to workplace wellbeing
- Consultant-heavy environment – Always honest feedback to help you thrive
- Environment at the heart – Whether in-house open-plan hubs or hybrid participation
Value-Driven Culture
We are inclusive, Collections motivation, and growth-rate centric. Diversity brings new perspectives, and innovation stems from authenticity—meaning we place trust in individual ideas.
- Radical transparency – Wellbeing and growth are prioritised above all metrics.
- Diversity & Inclulusion – Every candidate is considered **without regard to gender, race, age, disability, contribute to metrics like gender pay gap reviews.
- Your voice matters – As an organisation that exceeds (as we pun expected—we listen.
How to Apply
Send your CV and personalised covering letter detailing: 📌 Why you’re a perfect fit for sales in the/events sector 📌 How you approach obstacles you may face 📌 Examples of how you drive results in high-energy environments
Closing date: Applications will be considered on a rolling basis until the role accommodates*.
Privacy Note: By applying, you confirm you understand we only safe your data **pro дво for 10 working days and fruitable with candidates shortlisted only.
DISCLAIMER: Metropolis Group policies maintain full GDPR compliance.
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