Haymarket Media Group
Delegate Sales Manager - HMC
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Delegate Sales Manager - HMC
Delegate Sales Manager
About the Role
Department: Delegate Sales Location: Twickenham Salary: £40,000 + Commission Portfolio: Awards, Conferences (one of Haymarket's leading brands) Reports To: Marketing Director
We are seeking a seasoned, high-energy B2B sales professional with a passion for Account-Based Marketing (ABM) to drive delegate sales and festival entries for our high-profile brands. This is a proactive, phone-driven role, not about cold calling, but about deep account engagement, relationship-building with senior decision-makers, and predictive sales strategy.
As a senior delegate sales anchor, you’ll work closely alongside existing delegate sales executives, reporting direct to the Marketing Director with structured forecasting, data collaboration, and honest, transparent reporting on campaign performance.
What You’ll Be Doing
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Sales & Volume Driving:
- Daily phone engagements to build relationships and push towards revenue goals for our events.
- Focus on high-value delegates from the media, advertising, and creative industries.
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Account-Based Marketing (ABM):
- Use data-driven insights to target specific decision-makers (agency heads, CMOs, top creatives).
- Tailor sales campaigns to secure entries in key award shows and events.
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Forecasting & Prediction:
- Provide clear, accurate reports on delegate entries and event outcomes.
- Predict campaign performance weeks out, aligning data with strategy.
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Data-Centric Collaboration:
- Work with Marketing Director & Group Marketing Manager to refine marketing lists, maximise ROI, and spot opportunities.
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Team & Cross-Sell synergy:
- Collaborate with existing delegate sales executives to enhance campaign effectiveness.
- Share market insights to strengthen the entire sales portfolio.
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Transparent Reporting:
- Proactively flag risks or challenges in campaigns while celebrating successes.
Skills & Experience (Must-Have)
This is a senior, experience-led role—not entry-level. We need candidates with:
- 4-5 years’ B2B delegate sales experience, thriving on meeting and closing high-value leads.
- Deep knowledge of the media, advertising, and creative sectors, with confidence connecting with agency leaders and brand executives.
- Proven expertise in Account-Based Marketing (ABM)—not generic cold-calls!
- Sharp forecasting ability—spotting market gaps, predicting results, and adjusting strategies dynamically.
- A clear, direct reporting style—open, honest, and results-based.
Bonus but not essential:
- Previous ABM implementation or data-driven sales roles.
- Experience in the awards/conferences industry.
Disability Confident Employer
We guarantee interviews to disabled applicants who meet minimum criteria. To expedite your consideration under this initiative, indicate disabilities on your application and contact us at recruitment@haymarket.com to discuss accommodations.
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Why Join Haymarket?
Haymarket Media Group is a Certified B Corp and globally recognised leader in content-driven economic impact. Our focus is on inspiring smart decisions through events, education, branding, and data.
Your Benefits with Us
- Generous holiday: 25 days per year (increasing annually to 30 days).
- Deep flexibility: Up to 3 weeks full remote work per year.
- Flexible working hours (core: 10am–3pm) for personalised schedules.
- Comprehensive health plans (medical, dental, optical).
- B Corp & Impact-Focused Culture: Shared purpose, diversity, equity, and environmental responsibility built into everything we do.
- Development & Growth: Coaching, internal training, and certifications.
- Community Involvement: Employee-opened volunteering days for global partnerships.
As a We Show the Salary employer, fair pay is a priority. Our values centre on Integrity, Respect, Creativity, Innovation, and Expertise. Join us if you’re ready to grow, impact, and lead in a dynamic, supportive environment.
Applications invited—make an application by [date, if provided] to be part of the Haymarket difference!
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