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Delegate Sales Manager – Mining Indaba
About Hyve
We’re Hyve – organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies – helping them enter new markets, accelerate growth, and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
Think that sounds good? Wait until our talent acquisition team tells you about the culture.
Our Culture A Bit About You
First things first: whatever your background, beliefs, or ambitions, there’s a culture of belonging at Hyve – and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
You’ll thrive here if you’re curious, collaborative, and unafraid to challenge convention. We look for people who:
- Take pride in what they do
- Are excited by change and always moving forward
- Stay open, keep learning, and seek better ways to make an impact
Our shared behaviours guide how we work: 🔹 Dare to do things differently 🔹 Own your work 🔹 Embrace collaboration 🔹 Stay true to ourselves (and others) 🔹 Optimism wins
If that sounds like you, you’ll fit right in.
About the Role: Delegate Sales Manager – Mining Indaba
Mining Indaba is the premier meeting place for African mining leaders, investors, governments, mining companies, technology providers, and service providers. We’re seeking an experienced, commercially driven Delegate Sales Manager to:
- Lead delegate acquisition
- Grow delegate revenue
- Drive attendance growth across key audience segments
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The successful candidate will work closely with internal sales and marketing teams to:
- Develop and execute delegate sales campaigns
- Manage audience acquisition plans
- Maximise delegate revenue
This is your opportunity to help shape the future of an industry-leading event.
What Will You Do?
Delegate Sales Strategy & Revenue Growth
- Develop and implement delegate acquisition strategies to meet attendance and revenue targets.
- Identify, prioritise and penetrate key audience segments:
- Mining companies
- Government representatives
- Financial institutions
- EPCs
- Technology providers
- Industry associations
- Build and manage delegate sales pipelines to ensure consistent delivery against targets.
- Monitor sales performance and identify ways to boost conversion rates and campaign effectiveness.
Campaign Planning & Execution
- Collaborate with the Marketing team to design targeted acquisition campaigns across:
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Email
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Digital
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Content marketing
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Partnerships
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Telemarketing
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- Provide audience insights and sales intelligence to support campaigns.
- Track performance and recommend adjustments to maximise ROI and delegate registrations.
- Stay updated on industry trends, competitor activity, and market dynamics to position our event competitively.
Stakeholder Engagement
- Partner with Marketing, Sponsorship & Exhibition Sales, and Product teams to design a cohesive delegate acquisition strategy.
- Build relationships with industry associations, partners and key stakeholders to support audience growth.
- Secure strategic partnerships that drive delegate registrations.
Reporting & Analysis
- Maintain accurate forecasting and reporting through internal systems.
- Analyse delegate acquisition metrics, sales activity, conversion rates, and campaign performance.
- Present updates and recommendations to senior management.
- Use data-driven insights to continuously optimise acquisition strategies.
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What We’re Looking For
Essential Requirements
✅ 3–5+ years’ experience in:
- Conference delegate sales
- Event audience acquisition
- B2B event sales
✅ Proven track record of exceeding delegate revenue and attendance targets.
✅ Experience managing:
- Telesales teams
- Outsourced agencies
- High-volume sales operations
✅ Strong understanding of:
- Sales funnels
- Lead management
- CRM systems
✅ Excellent stakeholder management and communication skills.
✅ Highly analytical, capable of interpreting sales and marketing performance data.
✅ Commercial mindset focused on revenue growth and customer acquisition.
✅ Experience working with marketing teams to develop integrated campaigns.
Desirable (Bonus Top Tier)
🆚 Experience in mining, natural resources, energy, infrastructure, or finance. 🆚 Knowledge of African markets and mining industry stakeholders. 🆚 Experience with external sales agents.
Personal Attributes
🔥 Results-driven and highly accountable. 🔥 Commercially astute with strong negotiation skills. 🔥 Proactive and self-motivated. 🔥 Strong relationship builder and collaborator. 🔥 Comfortable in fast-paced, target-driven environments. 🔥 Organised, detail-oriented, and able to manage multiple priorities.
How We Measure Success
✔ Achievement of delegate revenue targets. ✔ Delivery of delegate attendance objectives across priority groups. ✔ Delegate conversion and acquisition rates. ✔ Quality and accuracy of sales forecasting and reporting. ✔ Year-on-year growth of strategic audience segments. ✔ KPIs for call volume and new contacts added to the database.
Are you ready to make some great experiences?
Your action is all it takes — Apply now!
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