IRIS Software Group
Demand Generation Executive
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Demand Generation Executive
At IRIS Software Group, we build software that helps organisations work smarter, move faster and stay compliant.
Our HCM solutions support businesses with the tools they need to manage their people, payroll and HR processes more effectively. As our customers continue to face changing legislation, new ways of working and increasing pressure to do more with less, our marketing team plays a key role in helping them understand where IRIS can help.
We’re now looking for a Marketing Business Partner, Demand to join our HCM marketing team. This is a brilliant opportunity for someone with marketing campaign experience who wants to take the next step in their career, build confidence across demand generation, and be part of a team where ideas, curiosity and fresh thinking are genuinely valued.
You do not need payroll experience. You do not need to know everything on day one. What matters most is that you understand how campaigns work, enjoy bringing activity together, and want to keep developing as a modern B2B marketer.
Why This Role Matters
Great marketing helps the right customers find the right solution at the right time.
In this role, you’ll help create and deliver campaigns that generate interest, support sales conversations and build pipeline for our payroll solutions, including Staffology Payroll and IRIS Payroll Services.
You’ll be focused mainly on new business demand, helping us reach organisations that need better, simpler and more effective ways to manage payroll. You’ll also support activity with existing customers where there are opportunities to introduce them to more of what IRIS can offer.
This is not a role where you’ll sit in the background waiting for instructions. You’ll be close to the activity, close to the results, and close to the people who can help you learn, improve and grow.
About the Team You'll Join
You’ll join the HCM demand marketing team, working with colleagues across marketing, product marketing, sales, operations, external agencies and other specialist teams.
The team is collaborative, supportive and open to new ideas. There has been a lot of change in the wider marketing world, especially around AI, search, customer behaviour and how people discover software, so this is a great time to join and help shape what comes next.
You’ll have experienced people around you, but also plenty of space to bring your own thinking. Whether that’s improving an email journey, helping shape a webinar, testing a campaign idea, reviewing performance data, or exploring new channels, you’ll be encouraged to get involved and contribute.
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The team is spread across the UK, so this role can be remote, with occasional travel for team meetings. Being near Manchester or Slough would be helpful, but it is not essential.
What You'll Be Doing
You’ll help plan, coordinate and deliver demand marketing campaigns that support new business growth across our payroll solutions.
This will include:
- Creating and supporting integrated campaigns across email, webinars, content syndication, events, digital activity and thought leadership.
- Helping turn campaign ideas into clear plans, with defined audiences, messages, actions and success measures.
- Working with product marketing to make sure our messaging is clear, relevant and easy for customers to understand.
- Coordinating with internal teams and external agencies to keep campaigns moving and make sure activity is delivered to a high standard.
- Supporting webinars and events, including promotion, messaging, speaker coordination and follow-up activity.
- Reviewing campaign performance across areas such as emails, landing pages, website activity, leads, pipeline and ROI.
- Keeping campaign tasks, data, updates and actions organised and up to date.
- Helping identify what is working, what could be improved and where we can test new ideas.
- Supporting campaign reviews and sharing useful insight with the wider team.
- Bringing curiosity around modern marketing trends, including AI, AEO, search behaviour, customer perception and account-based marketing.
What We’re Looking For
We’re looking for someone who has already gained some marketing experience and is ready to build on it.
You might currently be a Marketing Executive, Demand Marketing Executive, Campaign Executive, Digital Marketing Executive, Marketing Coordinator, or in a similar role where you’ve helped deliver campaigns and now want more ownership, exposure and development.
You’ll likely be a strong fit if you have:
- Experience supporting or delivering marketing campaigns.
- A good understanding of how campaigns generate leads, engagement and pipeline.
- Exposure to channels such as email, webinars, digital content, landing pages, events or paid/activity-led campaigns.
- Strong organisation skills, with the ability to manage several tasks and deadlines at once.
- The confidence to work with different people across marketing, sales, agencies and operations.
- A practical, hands-on approach and the willingness to get stuck into the detail.
- An interest in campaign performance and using data to understand what is working.
- Good attention to detail when reviewing copy, assets, campaign journeys or brand quality.
- A creative mindset and the confidence to suggest ideas, improvements or new approaches.
- A positive, adaptable attitude and a genuine interest in learning.
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Experience in B2B marketing, SaaS, software, HR, payroll, demand generation or account-based marketing would be helpful, but it is not essential.
Why Apply?
This is a fantastic next step for someone who wants to grow their marketing career in a role with real variety.
You’ll get hands-on experience across the full campaign journey, from planning and briefing through to delivery, optimisation and reporting.
You’ll also work with experienced marketers who can help you build your confidence, sharpen your campaign skills and understand how demand marketing supports commercial growth.
It’s a role where you can learn a lot, contribute quickly and see the impact of the work you’re doing.
You’ll also be joining at an exciting time, as the team explores new ways to reach customers, improve campaign performance and adapt to the changing world of B2B marketing.
If you enjoy being organised, creative, curious and commercially minded, this is a great opportunity to develop your career with IRIS.
What Can You Expect From Our Application Process?
Our process is designed to help you understand the role, meet the team and show us how you think.
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Initial conversation with Talent Acquisition A first conversation to talk through your experience, what you’re looking for next, and whether the role feels like the right fit.
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Competency interview with the Associate Director, Marketing A more detailed conversation focused on your campaign experience, how you work with stakeholders, how you manage priorities, and how you use insight, creativity and data to improve marketing activity.
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Final interview and presentation with the Associate Director, Marketing and Senior Director, Marketing You’ll be asked to prepare a short presentation linked to a campaign or marketing challenge. This is not about catching you out. It’s a chance to show how you think, how you structure ideas, how you approach modern marketing, and how you would bring those ideas to life in the role.
If you’re an ambitious marketer who wants more exposure, more ownership and the chance to build your career in demand marketing, we’d love to hear from you.
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