Interact Software
Demand Generation Manager
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Demand Generation Manager
Demand Generation Manager
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi’s, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations communicate better. We operate across North America, EMEA, and Australia with offices in Manchester, New York, Dubai, Tulsa, and Poland. We treat everyone with respect and honesty, upholding the belief that our people are our most valuable assets.
About the Role
The Demand Generation Manager drives the programs that generate and nurture pipelines, starting with Sideways 6 demand. This hands-on role requires an all-rounder with expertise in:
- Content support
- Paid media (paid search and social)
- Email and nurture flows
- Sales enablement
- HubSpot marketing operations
- Reporting and optimization
Over time, responsibilities will expand to include broader demand-generation programs across the wider business. This role reports directly to the Director, Demand Generation.
Key Responsibilities
- Demand programs: Plan and execute end-to-end demand campaigns — initially for Sideways 6, later growing to broader programs — from briefing through build, launch, and optimization.
- Email & nurtures: Design and manage email campaigns and nurture flows that move prospects through the funnel.
- Paid media (PPC): Collaborate with the PPC Manager to support and manage paid search and social activities.
- Content support: Coordinate campaign assets in partnership with content owners and product marketing, rather than strategizing content.
- Sales enablement: Supply sales with materials, lists, and follow-up support to convert marketing-generated demand.
- Marketing operations (HubSpot): Oversee daily HubSpot tasks, including workflows, lists, landing pages, lifecycle stages, and data hygiene.
- Reporting & optimization: Track performance across campaigns, channels, and pipelines; report results; and iterate based on data.
- Sideways 6 demand: Serve as the demand lead for Sideways 6, owning its campaigns, optimizations, and reporting.
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Experience, Knowledge, and Characteristics
Experience
- 3+ years in B2B demand generation or campaign marketing, preferably in SaaS or technology.
- Hands-on experience running email, nurture, and paid-media campaigns that directly influence pipeline growth.
- End-to-end campaign ownership: Track record of managing campaigns from ideation to reporting and optimization.
- Sales support experience: Understanding lead follow-up and enablement is a plus.
- HubSpot mastery: Strong experience with workflows, email campaigns, audience segmentation, landing pages, and performance reporting.
- CRM expertise: Ability to manage and report on funnel performance via Salesforce or HubSpot CRM, tracking leads, meetings, opportunities, and pipeline growth.
- Familiarity with B2B martech ecosystem, including:
- Google Analytics, LinkedIn Ads, WordPress, BigMarker, 6sense, and G2.
- Conversational marketing or GTM tools (e.g., Qualified) are advantageous.
- willingness to adopt new technologies quickly in a fast-moving environment.
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Knowledge
- Deep understanding of B2B demand generation and the entire marketing funnel.
- Marketing automation proficiency: Competence with HubSpot workflows, automation, scoring, and reporting.
- Paid media acumen: Experience with paid search and social advertising.
- Email marketing best practices: Knowledge of segmentation, nurture design, and compliance.
- Data literacy: Ability to analyze performance metrics and make data-backed decisions.
Characteristics
- Self-starter with high ownership, thriving as a solo demand engine.
- Commercially driven: Focused exclusively on pipeline and results.
- All-round skills: Ease between marketing strategy, execution, and analytics.
- Agile & organized: Ability to balance multiple campaigns concurrently.
- Collaborative: Works effectively with sales, product marketing, and content teams.
- Adaptable: Ready to grow and shape responsibilities as the business evolves.
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