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Demand Generation Manager
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Demand Generation Manager
Demand Generation Marketing Manager
Location: Cheshire / Remote Salary: £55K
About the Role
We’re collaborating with a fast-growing B2B SaaS business seeking a Demand Generation Marketing Manager to take ownership of and scale pipeline generation across digital channels. This position focuses on delivering measurable revenue impact by leading multi-channel campaigns—email, paid media, content, and search—while optimising performance across the full funnel.
The ideal candidate will work closely with marketing, sales, and product teams to ensure demand generation efforts align with commercial goals and consistently yield results.
Key Responsibilities
Campaign Strategy & Execution
- Plan and execute integrated demand generation campaigns across email, paid media, content, and search, with a laser focus on pipeline growth.
- Develop data-backed strategies to maximise conversion at each funnel stage.
Lead Generation & Nurturing
- Drive high-quality MQL (Marketing Qualified Lead) generation, optimising lead progression to SQL (Sales Qualified Lead).
- Ensure a seamless handover process between marketing and sales for a smooth lead flow.
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Paid Media Performance
- Own and optimise Google Ads and LinkedIn campaigns to improve ROI, efficiency, and reach.
- Continuously refine targeting, creative assets, and bidding strategies for maximum impact.
Content Collaboration
- Partner with content teams to produce conversion-focused assets, including:
- Whitepapers
- Case studies
- Landing pages
Account-Based Marketing (ABM) & Segmentation
- Execute targeted ABM campaigns, leveraging segmentation and personalisation to engage high-value accounts.
- Develop tailored messaging and approaches for key decision-makers.
Sales Alignment
- Collaborate with sales teams to align demand generation against pipeline targets.
- Refine lead scoring and ensure efficient follow-up processes.
CRM & Marketing Automation
- Manage campaigns within HubSpot, maintaining clean data tracking and full funnel visibility.
- Streamline automation workflows for efficiency.
Reporting & Optimisation
- Track KPIs including:
- CPL (Cost Per Lead) and conversion rates
- ROI across owned channels
- Use insights to continuously optimise campaigns for better performance.
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Requirements
Essential
- 4–6 years’ experience in demand generation, growth marketing, or digital marketing (B2B preferred).
- Proven hands-on experience with:
- Paid media (Google Ads, LinkedIn)
- Email marketing
- Marketing automation (HubSpot strongly preferred).
- Strong track record of:
- Driving pipeline revenue from demand gen efforts.
- Generating and nurturing MQLs to SQLs.
- Deep understanding of B2B SaaS buying journeys and sales processes.
- Data-driven mindset, with expertise in:
- Analysing performance metrics.
- Implementing ABM and segmentation strategies.
- Ability to translate data into actionable insights for campaign improvements.
Nice to Have
- Experience in SEO/SEM and CRO (Conversion Rate Optimisation).
- Familiarity with lead scoring and lifecycle programmes.
- Preferable industry experience in construction or adjacent sectors.
Ideal candidate: A strategic, Revenue-focused marketer who thrives on owning pipeline, optimising results, and making a direct impact on revenue growth.
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