Smart Communications.
Demand Generation Manager DACH
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Summary
Smart Communications are looking for a driven and commercially minded German speaker Demand Generation Manager to join the team and own pipeline creation across our emerging markets – including the Nordics, Benelux, and DACH regions. This is a highly hands-on role for someone who thrives equally in strategy and execution, building and running multi-channel campaigns that generate qualified pipeline for our sales teams across these territories.
You will report directly to the Director of Demand Generation for EMEA and work closely with regional field sales teams, Business Development Representatives (BDRs), and global marketing colleagues to design, execute, and optimise programmes that accelerate revenue across distinct and fast-growing markets. This role is UK-based, with occasional travel to the Nordics, Benelux, DACH, and other regions as required.
Experience marketing Enterprise SaaS to complex buying committees is essential. German language capability is required given the strategic importance of the DACH market within this remit. You will have access to a best-in-class MarTech stack - the tools are there to drive results, and we're looking for someone who knows how to get the most out of them.
About Smart Communications
Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Our Conversation Cloud™ platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent data capture, and secure digital archival. More than 650 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and fast-track digital transformation that fuels business growth and elevates the customer experience. With more than 30 pre-built connectors, Smart Communications’ cloud-native platform integrates effortlessly with the world’s most trusted enterprise systems including Salesforce, Guidewire, DuckCreek, OneSpan, and Pega, enabling more than 60 billion mission-critical customer conversations globally, and driving faster time to value.
Responsibilities
Our European emerging markets hold significant opportunity for expansion, new logo, and partner collaboration. You will have a real impact on how the business shows up in the market, the programmes we run, and the pipeline numbers we deliver. You'll partner closely with senior stakeholders and have the opportunity to shape the marketing strategy as we scale.
Demand Generation & Campaign Execution
- Build and execute integrated demand generation programmes, across digital advertising, email, content syndication, events, webinars, and ABM.
- Own end-to-end campaign delivery, from brief and audience segmentation through to landing pages, follow-up sequences, and BDR hand-off.
- Own events process and planning – from pre-event campaigns, during event activations and presence, to post-event tactics that create opportunities, and make our brand resonate.
- Collaborate with the global content and digital teams to localise and adapt programmes for each market.
- Manage region-specific event and field marketing activities, including third-party sponsorships, roundtables, and owned executive dinners. Including events process and planning, from pre-event campaigns, during event activations and presence, to post-event tactics that create opportunities, and make our brand stand out.
- Work closely with global campaign and web teams to build and execute a language translation model that serves the needs of emerging markets while navigating budget and time constraints.
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Pipeline & Analytics
- Take a data-first approach to everything: define success metrics upfront, analyse dashboards, track campaign attribution, and report on pipeline influence and contribution at every stage.
- Be accountable for the marketing-sourced sales accepted leads and pipeline targets, providing regular forecasts and analysis to the Director of Demand Generation, EMEA, and sales stakeholders.
- Work in CRM (Salesforce) and marketing automation (Marketo) to build campaigns, ensure accurate lead flow, scoring, routing, and reporting.
- Continuously test and iterate on messaging and channels, to improve conversion rates and cost-per-pipeline metrics.
- Represent market needs and insights into global marketing planning cycles.
ABM & Enterprise Sales Alignment
- Run account-based marketing programmes targeting priority accounts, in partnership with Account Directors and BDRs.
- Maintain tight alignment with your sales teams – attend pipeline reviews, provide marketing visibility into the funnel, and act as a credible business partner to sales leadership.
- Manage relationships with region-specific vendors, and media partners to deliver campaigns on time and within budget.
- Collaborate with marketing colleagues to share learnings, avoid duplication, and scale what works.
Partner Co-Marketing & Campaign Execution
- Work closely with Partner Managers to understand through-partner growth strategies and priority accounts.
- Develop and manage co-marketing plans with key regional partners, ensuring joint campaigns align to pipeline targets.
- Co-ordinate the creation and localisation of partner-facing assets, including co-branded collateral, newsletters, solution briefs, and landing pages to increase mindshare with partner sales teams.
- Manage partner participation in field events, roundtables, and webinars, including joint prospecting and post-event follow-up coordination.
What we’re looking for
Must have skills/experience
- Proficient German language skills - spoken and written.
- 5+ years of B2B marketing experience, with a strong track record in demand generation, field marketing, or growth marketing roles.
- Proven expertise marketing Enterprise SaaS or complex software solutions to complex buying groups.
- Hands-on experience planning and executing multi-channel integrated campaigns including paid digital, email, events, webinars, and content syndication.
- Solid analytical skills: comfortable working with CRM and marketing automation to track pipeline contribution and ROI.
- Proficiency in Salesforce (or equivalent CRM) and a marketing automation platform such as Marketo.
- Proficiency with ABM tactics and planning, and the use of intent data providers (PathFactory & 6sense).
- Strong project management skills with the ability to run multiple programmes simultaneously and deliver to deadlines.
- Excellent written and verbal communication skills; able to craft compelling messaging for senior Enterprise audiences.
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Advantageous skills/experience
- Direct experience marketing to highly regulated industries, such as Financial Services and Insurance, including understanding of buying dynamics, regulatory context, and key business challenges in these verticals in relation to CCM.
- Experience working in a high-growth or scaling SaaS business where agility and commercial acumen are essential.
- Exposure to EMEA-wide or international marketing programmes.
What we value
We look for the following SMART values in everyone we hire at Smart Communications:
- Speak Openly - We are positive, creative, helpful, kind, and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
- Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
- Agile & Flexible - We are focused on evolving, improving, and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
- Results-Focused - We get stuff done by being efficient, working at pace, and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
- Teamwork - We are stronger and better together. We collaborate, trust, and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!
What’s the deal?
We will provide you with the tools, equipment, and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.
In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidised gym membership, leisure travel insurance, pension contribution, and 25 days’ holiday allowance plus an additional day off for your birthday!
Located in Covent Garden, our offices are comfortable, flexible, and are always stocked with free beverages and fresh fruit.
This role has a hybrid setup with occasional work from the office required.
So, if we interest you, please let us know by applying for this position and tell us all about yourself.
Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status, or gender identity.
To learn more about Smart Communications, visit https://www.smartcommunications.com/
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