Codebase Technologies
Demand Generation Manager (Europe, UK)
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ABOUT CODEBASE TECHNOLOGIES
Codebase Technologies is a global digital banking technology company that empowers banks, financial institutions, and fintech's to launch, transform, and scale innovative financial services. Through its award-winning Digibanc™ platform, Codebase delivers cloud-native, API-first solutions spanning digital banking, core banking, lending, onboarding, payments, and embedded finance for both conventional and Islamic institutions. With digital banking and financial propositions delivered across 19 countries, Codebase combines deep industry expertise with cutting-edge technology to help shape the future of banking.
Why Join Us?
At Codebase Technologies, you’ll have the opportunity to work on impactful projects that redefine financial services across emerging and developed markets. We foster a culture of innovation, collaboration, and continuous learning, empowering our people to solve complex challenges, grow their careers, and contribute to building the next generation of digital banking experiences.
WHAT WE’RE LOOKING FOR
- A hands-on operator who can set strategy in the morning and optimize an ad campaign in the afternoon
- Data-driven and accountable — you own your pipeline numbers and don’t hide behind vanity metrics
- A strong manager of junior talent — you give clear briefs, direct feedback, and develop people as you go
- Proactive and self-starting — you do not wait for perfect conditions before launching a campaign
- Strategically minded — you think big picture while staying grounded in execution
- Comfortable with ambiguity — you can build processes from scratch and adapt as you go
- Comfortable working across time zones with a distributed team spanning Europe, UAE, and APAC
ABOUT THE ROLE
Codebase Technologies is hiring a Demand Generation Manager to build and run the pipeline engine for the Digibanc™ SaaS platform. This is a high-impact role — you will be responsible for generating the qualified leads and pipeline that fuel our commercial growth across MENA, South Asia, SEA, and Africa.
You will own the full demand generation function: setting up HubSpot, designing campaign workflows, and executing coordinated ABM campaigns in support of the SDR and commercial team. You will also manage a small Digital Team of juniors in KL (Digital Marketing Executive, Social & Content Executive, and later a Visual/Design Executive), and work closely with the Head of Marketing and Product Marketing Manager to ensure every campaign is grounded in strong positioning and aligned to specific target accounts or segments.
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You'll be building the engine from the ground up, working across regions, and owning real commercial outcomes. It's challenging, fast-paced, and deeply rewarding for the right person.
KEY RESPONSIBILITIES
Demand Generation & Campaigns
- Own the demand generation function end-to-end: strategy, campaign design, execution, optimization, and reporting
- Plan and execute integrated campaigns across LinkedIn Ads, email marketing, and paid content targeting bank and fintech decision-makers in MENA, South Asia, SEA, and Africa
- Own the campaign briefing process—providing clear, detailed briefs to the Digital Team on audience, messaging, channels, timeline, and success metrics
- Coordinate with the SDR to ensure outbound sequences are supported by relevant campaign content and account-level intelligence
- Build and manage the ABM motion: target account lists, account-level engagement tracking, personalized content delivery, and account progression reporting
- Own the full HubSpot setup and ongoing management: campaign workflows, lead scoring, lifecycle stages, form handling, and attribution
- Own website conversion strategy—optimizing landing pages, forms, and calls-to-action to maximize lead capture
Digital Team Management
- Manage and brief the Digital Team: Digital Marketing Executive, Social & Content Executive, and Visual/Design Executive
- Set weekly campaign priorities, review creative output, and maintain quality standards across all digital channels
- Own the content strategy for all demand generation campaigns—identifying what content is needed, briefing the Content Executive, and ensuring all assets align with campaign objectives
- Develop and maintain the content and campaign calendar in collaboration with the Head of Marketing
- Coach junior team members on campaign execution, platform best practices, and performance optimization
Reporting & Optimization
- Own the marketing performance dashboard: MQL volume, MQL-to-SQL conversion rate, channel attribution, cost per lead, and campaign ROI
- Report to the Head of Marketing weekly with clear commentary on what is working, what is not, and what is being changed
- Continuously test and optimize: ad copy, email subject lines, audience segmentation, landing pages, and call-to-action messaging
- Own the demand generation budget—allocating spend across channels, tracking ROI, and optimizing for cost efficiency
- Maintain clean data hygiene in HubSpot — accurate contact records, campaign tracking, and source attribution
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Sales & Lead Handoff
- Define and maintain the MQL-to-SQL handoff process with sales leadership
- Establish SLAs between marketing and sales—including lead response time, qualification criteria, and follow-up processes
- Regularly review lead quality with sales to ensure alignment on MQL criteria
REQUIRED SKILLS & EXPERIENCE
Experience
- 4–8 years of demand generation or growth marketing experience in a B2B SaaS company
- Proven track record of generating measurable pipeline from integrated digital campaigns across LinkedIn, email, and paid content
- Hands-on experience running ABM (Account-Based Marketing) campaigns targeting enterprise accounts
- Experience managing marketing budgets—allocating spend across channels and optimizing for ROI
- Experience managing junior marketing team members or contractors—briefing, coaching, and maintaining quality standards
- Demonstrated ability to work cross-functionally with sales, SDRs, and product marketing teams
- Fintech or financial services background is an advantage but not required
Skills & Competencies
- HubSpot Marketing Hub — advanced proficiency required (workflows, lead scoring, reporting, attribution and form handling)
- LinkedIn Campaign Manager — B2B campaign setup, audience targeting, and optimization
- Email marketing — sequence design, segmentation, deliverability management, and A/B testing
- ABM methodology — account targeting, personalization frameworks, and account engagement measurement
- Marketing analytics — able to build and present a clear pipeline contribution dashboard independently
- Content briefing — able to brief creative teams and review copy with a clear understanding of campaign objectives
- Strong written English — able to write campaign content, review creative, and brief the Digital Team clearly
Nice to Have
- Experience with Salesforce CRM integration alongside HubSpot
- Familiarity with programmatic advertising or display retargeting
- Experience running campaigns targeting financial services audiences in MENA or APAC
- Knowledge of SEO and organic content strategy to complement paid campaigns
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