Deputy Director of Marketing

AI, technology and measurement

• Champion responsible and ambitious adoption of AI across the directorate: spanning strategy, creative production/optimisation, media planning, AEO/GEO and measurement
• Lead the team’s AI upskilling agenda: training needs, implications for roles, and ensuring tools are adopted purposefully and with appropriate governance
• Deploy learnings from Marketing Mix Modelling, campaign and audience tracking and pre-testing, working with the Head of Marketing Strategy and the Insight team
• Keep marketing function at the forefront of modern paid media: programmatic, audience targeting, digital auditing, responsible media and carbon measurement

Budget and financial management

• Oversight of the c.£25m marketing budget: attend budget-holder meetings, serve as primary contact for Finance and Operations, and provide summaries and escalations
• Ensure highest standards of procurement across all marketing expenditure, with spend that is benchmarked, demonstrably effective and able to withstand close scrutiny from funders, the board and governance groups

People, culture and development

• Line management to the Head of Brand, Campaigns and Digital; Head of Media; and Head of Marketing Strategy, supporting them to deliver excellent results and to develop as senior leaders
• Work with the Director of Marketing and Deputy Director of Specialist Audiences on recruitment, talent development and training the team needs to thrive
• Develop and implement our DEI strategy: how the team operates internally, and how our campaigns represent and reach the diverse audiences we serve
• Be an active, constructive member of the SLT, contributing positively to the broader leadership and management of SEGB

Skills, Experience And Competencies

We are looking for a senior marketer who combines strategic depth with integrated experience and commercial breadth. You will be a credible, respected leader; someone who can operate across the full complexity of this role with agility and ambition. Specifically:

• A bright, strategic operator. A proven track record of national scale marketing, the ability to set clear direction across a complex multi-channel programme, and the commercial rigour to plan, defend and optimise a significant budget. Experience in low-interest or government-mandated behaviour change categories is a distinct advantage.
• Digital skills and AI fluency. Strong command of the full paid and owned digital landscape: AEO/GEO, website strategy, content optimisation, paid social and search, programmatic and responsible media. Familiarity with AI tools in creative, media and content and a clear strategic understanding of how AI is reshaping planning, production and discoverability.
• Breadth and agility. This is a broad role: brand and performance, ATL and digital, consumer and B2B, strategy and delivery. You will have led large, multi-discipline teams and senior agency relationships across creative, media and digital. You will be equally comfortable presenting to a board, developing a media brief, working through an insight debrief or coaching a direct report. You will bring the interpersonal skill to build trusted relationships across a wide range of senior internal and external stakeholders.
• Must have appreciation for the mission and activities of Smart Energy GB, and genuine enthusiasm for the challenge ahead!

To apply for the role

Please click 'apply' to be redirected to our careers page to submit your application. You will also see more information on who Smart Energy GB are and the benefits we offer to our employees.

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Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socioeconomic backgrounds, disability and gender as the key areas we would like to focus our recruitment efforts.

What do we do to promote diversity and inclusion at Smart Energy GB?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

Subject to consent, where candidates from ethnic minority and lower socio-economic backgrounds meet the selection criteria for the role, we aim to include at least one candidate from each group in the shortlist for the next stage of the recruitment process (usually an interview).

Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview if consent is given for this data to be considered at the shortlisting stage.

Please let us know if there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs. Our offices have full wheelchair access.