Deputy Store Manager

As Deputy Store Manager, you’ll own the full operation, leading with confidence, building high-performing teams, and setting the pace in a fast-changing retail environment. You’ll lead from the front, deliver against the retail plan, and create a store where customers love to shop and colleagues are proud to work in.

This is a role for resilient, commercial, inspiring leaders who bring clarity, accountability, and ambition to every part of the operation, from standards and service to profit and people.

Role Overview

As Deputy Store Manager, you’ll own the full operation, leading with confidence, building high-performing teams, and setting the pace in a fast-changing retail environment. You’ll drive delivery against the retail plan while fostering an exceptional customer experience and a culture where colleagues thrive.

What You’ll Do

• Lead the delivery of the full retail plan, driving commercial, operational, visual, and people performance to meet key retail metrics.
• Set the strategy and direction for the store, ensuring every colleague understands their role and is accountable for delivering results.
• Own the change agenda, implementing transformational initiatives with clarity, urgency, and pace.
• Build a high-performance culture by coaching managers, developing talent, and creating an engaging work environment.
• Leverage data and insight to identify opportunities, make informed decisions, and drive improvements in profit, service, and efficiency.
• Champion digital adoption and omnichannel capability, enabling teams to sell effectively across all platforms.
• Act as the voice of the store—advocating for colleagues, addressing challenges transparently, and ensuring continuous improvement.
• Ensure an exceptional customer journey through consistent standards, visual merchandising, and a diverse, service-driven team.