BT Group
Design Lead - In House Creative Agency
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Design Lead - In House Creative Agency
Design Lead - In-House Creative Agency
Req ID: 60296 Job Function: Brand & Marketing Location: GBR-London, One Braham (BTHQ) Work Arrangement: Hybrid (3 days in-office, 2 days remote) Salary: Competitive with great benefits Posting Period: 2 July – 16 July 2026
About the Role
As Design Lead, you will lead the team’s creative delivery across all brand touchpoints, reporting to the Principal Creative. Managing a mix of graphic designers and digital designers, you’ll ensure visually exceptional work that aligns with cultural relevance and elevates brand storytelling.
Key Responsibilities
Creative Direction
- Collaborate with copywriters to develop integrated campaign concepts where verbal and visual ideas are equally harmonised.
- Generate bold, culturally resonant creative ideas that scale effortlessly across all channels (digital, print, social, outdoor, retail, etc.).
- Approach briefs with fresh, unexpected thinking while maintaining originality and cohesion.
Design Leadership
- Oversee campaign execution from concept to final output, translating creative visions into outstanding visuals.
- Define design standards and benchmarks to ensure high-quality output, fostering a culture of excellence.
- Partner closely with the Principal Creative to contribute original concepts and refine creative direction.
Design Excellence & Problem-Solving
- Maintain consistency across adaptable formats (Digital, Print, Social, Outdoor, Retail), navigating constraints with creative tact.
- Solve complex design challenges—balancing ambition against budget and timeline realities.
- Demonstrate expertise in digital, print, motion/animation, and environmental design through a standout portfolio.
Brand Governance
- Champion the brand’s visual identity, ensuring all work adheres to the highest standards of consistency, accessibility, and integrity.
- Play a key role in evolving the brand’s design systems and guidelines.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Team Management
- Manage and inspire a team of designers daily, fostering collaboration and professional growth.
- Assist Studio Managers in allocating work strategically, balancing skills, workloads, and development needs to prevent burnout.
Organisation & Efficiency
- Multitask managing projects with rigorous organisational skills, ensuring smooth file management and version control.
Collaboration & Workflow
- Work closely with Principals, copywriters, digital designers, and strategists to refine integrated creative outputs.
- Engage with Account Managers to negotiate realistic timelines; liaise with production partners, printers, and suppliers on technical requirements.
Design Systems & Processes
- Develop and maintain design templates, toolkits, and systems that optimise efficiency without compromising creativity.
- Establish robust workflows, quality checkpoints, and asset management standards for the team.
Communication
- Articulate design decisions and work confidently, embracing feedback while constructively pushing briefs for optimal outcomes.
Essential Experience & Skills
- Experience: Extensive in graphic/digital design leadership, managing teams, and executing integrated campaigns for major consumer brands, ideally in telecoms/tech.
- Technical Skills:
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency in digital design tools (Figma, Sketch, etc.).
- Technical knowledge of web, print, social, outdoor production workflows.
- Understanding of motion/animation tools (e.g., After Effects) for short-form content direction.
- Portfolio: Proven versatility and excellence across multiple design disciplines.
- Soft Skills: Mentoring junior designers, maintaining brand consistency, and problem-solving complex constraints.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable Experience & Skills
- Previous in-house/departmental design experience.
- Background bridging traditional and digital design.
- Awards/recognition in design.
- Deep experience with UX/UI, motion design, or agile workflows.
- Strong familiarity with design systems and brand guidelines.
Benefits
BT Group offers a flexible benefits package tailored to your needs, including core and optional perks:
Core Benefits
- 10% annual bonus based on targets.
- Private 24/7 GP access for you and close family.
- Paid carers’ leave (up to 2 weeks).
- Equalised parental leave: 18 weeks full pay + 8 weeks half pay for maternity/paternity/adoption.
- EE & BT discounts (mobile, broadband, and products).
- Market-leading pension: 5% your contribution, 10% ours*.
- Holiday purchase scheme.
Optional Benefits
Choose from additional support including:
- Healthcare
- Dental
- Gym memberships (More added when you join.)
About BT Group
BT Group powers the UK’s communications, united by bold purpose: to connect for good. We are a customer-first organisation, leveraging AI and smarter operations to deliver exceptional value and growth sustainably. Whether tackling transformation, shaping strategy, or refining our world-leading brands (BT, EE, Openreach, Plusnet), we bring "challenger energy" to transform lives and industries.
Join a purpose-driven company—where you can influence change, inspire others, and shape UK communications.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location