• Designing and defining visual guidelines and master templates for CRM
• Advising on design and visual identity of content used in direct marketing channels such as emails, SMS, apps, paid and social media, and loyalty programs
• Creating content assets for templates within existing design guidelines
• Creating or adapting illustrations, icons, logos and more
• Visualizing strategies and customer journeys and ensuring a cohesive visual experience

But your job will also be to support conceptualizing engaging consumer-facing digital experiences, including:

• Brainstorming with other creatives, or on your own
• Seeing and visualizing the complete picture – from first click to loyal consumer
• Playing an active role in projects, from initial idea generation to execution and approval – closely liaising with Experience Strategists, Account Directors, Consultants and more

Who are you going to work with?

As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as communication strategists, CX/UX designers, data scientists, tech developers and project managers.

The office is centrally located in London, and we’ll expect not only exceptional work from you, but also to contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to grow and apply your expertise.

What do you bring to the table?

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your conscientious and solution-oriented mindset enables you to digest complex information and translate strategy and insights into impactful design and exciting ideas. You have great attention to detail, even when coloring outside the lines, ensuring all deliveries are spotless and effective.

Required Skills And Qualifications

• 3+ years of design experience from an advertising or in-house agency
• Highly skilled in Figma, and Adobe Creative Suite programs, including Photoshop, Illustrator and preferably Adobe After Effects
• Comfortable working in PowerPoint, preferably including animations
• Familiar with Generative AI tools, including Claude, and comfortable with prompting and with a desire to master it
• Able to produce strong graphic design concepts as well as reinterpreting existing brand assets
• Able to adhere to brand guidelines (or create them, when needed)
• Good time management, a proactive mindset, and comfortable navigating ambiguity and questioning difficult briefs
• Experience with illustration, conceptual design and/or brand design a plus
• A high degree of fluency in English, both verbal and written, is required

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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